Innovative IDX Technology is Used to Improve the Search Function on Realtor Mitch Lomax’s Website

Real estate professionals and their clients save time and hassle during the online property search process, with the help of a custom IDX solution.

Eugene, OR, March 26, 2009 --( RE/ MAX Realty Professionals Mitch Lomax has joint the constantly expanding amount of real estate agents and brokers choosing to renovate the search functions of their website by adding a custom IDX solution, making the online property search process much easier and more informative for their clients. Residing in Bellevue, Washington, Lomax is a member of the Northwest MLS (NWMLS). Therefore, potential home buyers in Bellevue and its surrounding areas can browse thousands of property listings and photo galleries provided by the NWMLS, and its relationship with IDX Broker software. The innovative Internet Data Exchange (IDX) technology extracts raw listing data from the NWMLS and formats it as a seamlessly integrated and easily searchable part of Lomax’s website.

Lomax’s clients are provided with an endless amount of resources to help narrow their property search preferences, in efforts to find their ideal home. Five unique search functionalities are supplied to Lomax’s potential home buyers, courtesy of the custom IDX software: basic, advanced, address, map and listing ID. Once the client has determined their personal wants and needs out of a home, they may then be easily linked to more information regarding that property, with categories such as: emailing property details, printing flyers, scheduling showings, viewing the property on an interactive satellite, terrain or road map, contacting the listing agent for more information, viewing photos and large photo galleries, as well as calculating likely mortgage payments.

Lomax is given the capabilities to create a truly customized real estate website, as well develop a personal relationship with his clients, which is often lost in the online real estate search process, via an administrative login page. Here, he is given the tools to edit his custom CSS and global wrappers, enabling him to create a unique branding throughout his entire website. He has ability to create custom XML codes and dynamic title tags, increasing his listings visibility and their chances of being syndicated with well known real estate search engines. Lomax also has access to traffic reports detailing each page on his website’s viewing frequency, letting him which of his listings and pages are most popular and informational for his clients. These administrative resources aide in Lomax managing his business more efficiently.

About Mitch Lomax
“Specializing in Eastside Residential real estate for 4 years, Mitch’s sales and listing record speaks for itself… in one of the most difficult markets in over 10 years, he has already helped his clients buy and sell over $5 million in real estate. He prides himself in firm yet fair negotiation. He believes in honesty and integrity in all of his real estate transactions. Mitch is kind of a ‘sports nut’, if he’s not playing golf or basketball he is usually glued to ESPN.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401