5 Key Reasons Why Copywriting is the Key to Sales Success and Can Boost the Effectiveness of All Advertising & Marketing

Lewiston, ID, March 26, 2009 --(PR.com)-- With ever-changing online marketing techniques, rapid technological advances and our current economy, it can be a challenge to connect with customers. There are five key opportunities to increase sales and build relationships with customers regardless of location or economic climate.

Lisa Manyon, owner of Write On ~ Creative Writing Services, LLC www.LisaManyon.com, shares five key reasons why copywriting is the key to sales success and offers tips to boost the effectiveness of your copy and increase sales.

1. Although it's been said a picture is worth a thousand words, a picture alone isn't going to sell effectively. Products or services (or more aptly put, solutions) need to be supported by copy that focuses on the core benefit to your customers or prospects.
2. Your words (copy or content) must build consumer trust, loyalty and ultimately, win sales. Know your core audience and ensure you're including words that support emotional buying triggers.
3. Your copy is all about relationships. The days of the hard-sell are over. Consumers want more and expect more. By carefully crafting your copy to build relationships you're one step closer to closing the deal.
4. Your copy is an extension of you and your business. What you say is just as important as how you say it. What are you saying?
5. Your copy allows you to offer a solution. When you approach your copy with an attitude of service, it's easier to offer the solutions your customers seek. Include a call to action that solves a problem and you're likely to get better response rates.

Lisa Manyon says "Every business owner needs a solid grasp of the importance of copy regardless of whether or not they plan to write it themselves. This means doing a little research, choosing mentors to mirror, paying close attention to what works and finally choosing the right copywriter for your business needs."

Maggie Keenan, Chief Giving Strategist of www.Givingadvice.com says, "Lisa Manyon's marketing approach is perfect for my business. I am not into "hard sell" tactics. At the same time I need my copy to connect with my prospects. Plus, Lisa over-delivers! I'm grateful to have her in my corner and cannot wait to realize the results of my new copy will bring."

Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. She's a Professional Copywriter and Marketing Strategist specializing in Powerfully communicating your marketing message to increase results. Manyon is a published author and is a featured in the International Association of Web Entrepreneurs Official AWE Guide to Emerging Trends Every Online Entrepreneur Must Know. She offers a free Copywriting Action Plan with 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services at http://www.LisaManyon.com.

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