Industry Leaders Discuss Convergence Marketing to Increase Effectiveness During Difficult Economic Times

Melville, NY, March 26, 2009 --( On Tuesday, February 24, 2009, The EGC Group hosted its second marketing seminar ‘Rethink Your Marketing Plan: A Panel Discussion on Successful Tactics to Integrate Digital Media.’ For this seminar, The EGC Group partnered with The New York Times to involve industry leaders in a panel discussion that uncovered the best practices in converging online and offline marketing. Experts from successful businesses such as Google, NBC Universal, Emerging Vision and The EGC Group discussed the hottest topics such as: how marketers can adjust offline creative for online media, how search marketing can be applied to customer research, and how social networking media can be successful and tracked by businesses.

After the event, The EGC Group posted video footage from the seminar to the company’s website for those that could not attend. To hear the insightful answers from industry experts Brian Matthews, Mark McMaster, Sam Herskowitz and Tony Valado, The EGC Group encouraged interested marketers to visit their website at:

In addition to posting video footage, The EGC Group encouraged attendees to continue the conversation online via the EGC Convergence Marketing Forum. This interactive forum is still currently open to the public and The EGC Group has encouraged more people to view the forum to see what some of the attendees and panelists had to say, or to post questions. The forum can be accessed at:

The EGC Group has received a very positive response from this co-sponsored marketing seminar and plans to continue to host informative meetings to discuss trends and share successful tips. For more information about The EGC Group visit

About The EGC Group
The EGC Group is a full service integrated marketing agency based in Melville, New York. It was formed in 1985 and is ranked one of the Top 350 Advertising Agencies in the U.S. by Advertising Age and was recently voted Best Advertising Agency by LI Business News. The company’s clients include industry leaders in consumer products, finance, retail, education, hospitality and healthcare.

The EGC Group
Nicole Larrauri