Warwick, United Kingdom, March 27, 2009 --(PR.com
)-- The three year deal allows D&B to develop its value added data services. The new agreement extends the exclusivity to include Russia, Asia and Australia.
Since 2001, D&B’s Market Insight product has enabled organisations to profile their best customers, create predictive models and scores, build and purchase prospect lists, and make smarter marketing decisions by integrating customer data with D&B’s unique business universe. There are now several thousand users worldwide.
James Alty, Managing Director of Apteco comments: “We are delighted to be extending our long standing partnership with D&B. Our exclusive relationship enables D&B to create a product based on our FastStats technology which isn’t available to any other B2B data services provider, giving them a unique offering in the marketplace. D&B’s plans for Market Insight fit with Apteco’s goals to take our technology overseas, complimenting our recent entry into the German marketplace perfectly.”
Roger Hodson, UK Marketing Director at D&B adds: “We are committed to developing our value added data products and services over the next few years and Apteco’s FastStats technology is a key element of this. Market Insight combines great technology with our data assets to create a unique offer which is especially relevant in today’s challenging economic conditions. We are delighted to extend our relationship with Apteco.”