Boca Raton, FL, March 30, 2009 --(PR.com
)-- As part of its new "information marketing" effort, Redu, Inc. is posting 5 Free Tips To Heal and Avoid Dry Skin on its new website www.SmoothnSilky.com. SmoothnSilky is their new, women's skin care product they have positioned as a "dry skin miracle", and it is especially formulated to heal chapped hands, cracked feet, rough elbows, and coarse knees overnight.
Michael Dugan, President of Redu, Inc., stated, "A marketing effort cannot be just sell, sell, sell anymore. What we want to do is provide information to women with dry skin, and let them make an educated and informed decision about SmoothnSilky. Of course, we want to sell product, but it is more important to position ourselves as a brand women can trust and believe in."
At SmoothnSilky.com women can now find 5 tips that can help them repair their dry skin and keep it soft, healthy and touchable. This information may sound like common sense, but some of the tips may be surprising.
1. Take Warm Baths Never Hot
Everyone likes the soothing, relaxing feel of a nice hot bath, but it's not good for your skin. The intense heat of a super hot shower or bath actually breaks down the lipid barrier in the skin which leads to a loss of moisture.
2. Use Sunscreen All Year Round
Just because it's not hot does not mean the sun's burning rays are not damaging your skin. Always apply a broad-spectrum sunscreen to your face and hands about 30-minutes before going outside, and don't forget to reapply throughout the day.
3. Give Your Hands Extra Help
Your hands are very vulnerable to dry skin and even chapping, cracking, and getting rough. The reason is that they are exposed most of the time, and the skin on the hands is thinner than on most parts of the body and has fewer oil glands. The fact is, it is harder to keep the skin on your hands moist, and therefore, it is important to help that skin with a hydrating, moisturizing lotion, like SmoothnSilky.
4. Treat Your Feet With Special Care
Your feet can be one of the prettiest, softest areas of your body, but they take a pounding everyday. It is important to use a strong hydrating and moisturizing lotion on them in the morning and at night. Those water based, minty foot lotions may smell nice, but they evaporate quickly and do not help the skin on your feet hold in the moisture they need.
5. Moisturize Moisturize Moisturize
Ultimately, the way to heal and avoid dry skin is to keep your skin hydrated, moisturized, nourished, and healthy. Find a lotion that you love and apply it regularly several times a day, especially in troubled or at-risk areas like hands, feet, elbows, and knees.
For additional information on Redu, Inc., and SmoothnSilky contact, Michael Dugan, or visit: www.SmoothnSilky.com . Redu, Inc. is a research and development company created to seek, identify, and market high quality skin care products for men and women. It specializes in health and skin care products that specifically address difficult or unique challenges. SmoothnSilky is the first womens product introduced by Redu, Inc., and it is so good at healing and preventing dry skin that Redu, Inc., has already exceeded its sales goals for the product introduction.