Mitsubishi Dealer Chooses Giri Media to Promote Sam’s Club Campaign

In an effort to stimulate sales Mitsubishi Motors has developed a sales campaign with Sam’s Club to promote their line of new cars.

Vacaville, CA, March 31, 2009 --( Mitsubishi of Fairfield has chosen multi channel marketing firm Giri Media to help them promote the Mitsubishi Motors / Sam’s club campaign. Buyers of a new Mitsubishi auto will receive a $500.00 Sam’s Club gift card.

Giri Media will be utilizing their Bluetooth proximity tool “Hermes” in conjunction with an SMS campaign to stimulate buyer interest. Subscribers will receive special offers on specials from the dealership including free oil changes, auto detailing and service specials.

In 2008 881 automotive dealers closed their doors. With automotives sales continuing to plummet many manufacturers have begun reaching out for cross promotional opportunities with existing retailers. This has trickled down to the dealer’s having to find new ways to reach perspective buyers. Many are moving away from traditional marketing techniques such as purchased leads or direct mail marketing and have moved to online marketing at a local level and community involvement.

About Fairfield Mitsubishi:
Fairfield Mitsubishi is a leader in automotive retail sales in Northern California. As a member of the Thomason Dealer Group the store is located at 2775 Auto Mall Parkway and boasts some of the largest selection of new and used automobiles in the area. They can be reached at 707.402.5712.

· Contact:
Sam Godreau, GSM
Fairfield Mitsubishi

About Giri Media:
Giri Media is a full service provider of digital marketing for multiple verticles. Their Bluetooth marketing tool “Hermes” will dispense graphic, text or .wav files to cell phones in an immediate area. It is typically used in conjunction with SMS, SEO & traditional marketing efforts.

· Contact:
James Stayton, New Market Development
Giri Media

Giri Media
James Stayton