Laconia, NH, April 01, 2009 --(PR.com
)-- Epiphanies, Inc., a social marketing and success strategies company based in NH's Lakes Region, recently was hired to help the Division of Economic Development utilize new media opportunities to retain and recruit companies to do business in the state.
"Social media is a vital component for today's competitive marketing strategies," says Allen Voivod, co-owner of Epiphanies, Inc. "Developing relationships with businesses throughout the state and in other parts of the country is essential to stay relevant and effective, using tools such as social networks, blogs, forums, podcasts, and micro-blogging. We're very excited to help the Division of Economic Development increase their reach and get the message out that this is a great state in which to do business."
"Our goal with social media is to reach out to the business community in a new and meaningful way," explains Steve Boucher, Communications and Legislative Director for the Division of Economic Development. "I want to demonstrate that our team has a mastery of social media and engage a wide demographic that includes: Young professionals and entrepreneurs who represent our current and future workforce; CEOs from out-of-state companies who gain an introduction to NH in this untraditional way; and in-state business owners who we can educate on new media at the same time we're learning.
"I feel supremely confident Epiphanies, Inc. is the company that's going to move the bar in terms of our communications effort and I have a lot of faith in their expertise and enthusiasm," Steve adds.
Epiphanies, Inc. will be helping Business Resource Specialists within the Division get up to speed on social media by providing them with assistance to develop their profiles on Facebook and by demonstrating how to use this resource to connect with current and potential NH business owners. Managers and key personnel will also be instructed on how to make use of the micro-blogging sensation, Twitter, to increase visibility, join conversations, share resources, and add an edge of radical transparency. Besides helping with social networking sites, Epiphanies will also add social media components to the state's existing promotional campaigns and initiatives such as the NH Open Invitation, Innovation Rocks, and others.
"Ultimately, our plan is to help the Division develop a powerful social marketing and content 'ecosystem' that showcases the benefits of doing business in New Hampshire," says Lani Voivod, who as co-owner of Epiphanies, Inc. with Allen has been growing a business and family in NH for more than five years. "By implementing Web 2.0 strategies the Division will demonstrate to the business community that it's definitely not our grandfather's state government. It's interactive, accessible, and even -- dare I say -- pretty darn hip!"
Epiphanies, Inc. is also working with SilverTech, New England's leading interactive agency, to establish a blog for the NH Economic Development Division to act as the RSS-friendly information hub of the Divisions' news, initiatives, events, and associated content.
About Epiphanies, Inc.
Lani & Allen Voivod, The Content Lovers of Epiphanies, Inc., help imperfect-preneurs and million-dollar businesses learn and use social marketing and success strategies to connect and prosper with the peeps who matter, and boost their visibility, reputation, and results. Get their free "A-Ha!" Success Kit, which includes the 7-day 'A-Ha! Primer' eCourse, their 22-page Special Report, "I Had an 'Aha' Moment - Now What?!" plus a free subscription to their Inciter ezine, at www.AhaSuccessKit.com.