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Viñas Argentinas

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Marcial del Toral, Joins Viñas Argentinas as CEO

Viñas Argentinas S.A is a regional company directed at the full satisfaction of important international and national customers by the provision of grape juice, must, bulk wine and high-quality services. Its mission stands up for the consolidation of its commercial and production leadership in South America. Located in Mendoza, the company offer just in time delivery to places far from its production plant.

New York, NY, April 09, 2009 --( Viñas Argentinas is pleased to announce the appointment of Marcial del Toral as CEO. He will report directly to the Board of Directors.

Marcial brings a broad background in international and Latin America business, through senior executive leadership roles. He has extensive work experience in the areas of strategic planning, business optimization, and marketing strategies for numerous companies in various industries throughout the world.

Marcial has a strong private company leadership background holding senior management positions with Cia. Gillette de Argentina, HB Fuller, Yamaha, Rayovac Co. and Revlon. He holds a MBA degree from Duke University and a degree in agricultural engineering (Buenos Aires University).

“We are delighted and privileged to have Marcial join our Viñas Argentinas team and lead our expansion efforts in the world. His strong business background and unique understanding of the juice market will prove very valuable to our clients in the world. His appointment is part of a radical turnaround in the company and the global strategy that the company is pursuing,” commented Sergio Vestfried, member of the Board of Directors.
Viñas Argentinas is the second largest Argentine grape juice concentrate exporter. Argentina is the largest grape juice exporter in the world. Shareholders are a local holding company (Cartellone Group) and the Japanese Marubeni group. The company has been exporting to North America regularly and the list of clients is impressive (PepsiCo, Coca-Cola, Welch’s, Nestle, Vincor, Cliffstar, Ocean Spray,etc.). However, in its aggressive growth strategy, Viñas Argentinas would like to expand the US client list supplying products to other US companies.

For more information about Viñas Argentinas, visit their website at To contact the company, please call to Ramiro Barrios, Marketing VP in Argentina at + 54-261-4819-000, Ext 4294 or email the Promotion Dept. at

Contact Information
Viñas Argentinas
Verónica Livellara

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