Valpak® to Refranchise in Seven Major U.S. Markets

Direct Marketing Company Seeks New Owners for Company-Run Operations in New York City, Houston and Other Major Cities.

Largo, FL, April 09, 2009 --( Each month, residents of nearly 45 million households throughout the United States and Canada open their mailboxes and find the familiar Valpak® envelope filled with money-saving offers and incentives. The company has been in business for over four decades and its trademark blue envelopes have become even more ingrained in consumers’ lives as the downturn in the economy has everyone – regardless of income level – looking for ways to save.

Now, Largo, Florida-based Valpak is giving potential business owners the opportunity to contribute to this trend by refranchising at least 15 of its company-run operations over the next two years. The initial focus will be on refranchising New York City and Houston markets, with Minneapolis, Tampa Bay, Chicago, Boston and Los Angeles to follow.

“We’re essentially streamlining our entire operation and refocusing on our core business as the leading franchisor of cooperative direct mail and digital advertising”, said Valpak president Joe Bourdow. “This is the first time in 20 years that prime territories in New York City, Los Angeles and others have been available to franchisees. “We’re expecting these markets to continue to grow under local ownership, which takes advantage of Valpak’s new, state-of-the-art manufacturing center here in St. Petersburg that gives us the ability to more than double our current print volume.”

According to a recent survey by ICOM Information & Communications, 45 percent of respondents said they were much more likely to use coupons during a recession – good news for Valpak. Most successful Valpak franchisees have backgrounds in sales and business management and are “hands-on” owners committed to customer service and maintaining the standards of the franchise network.

“These are exceptional franchise markets, so we are looking to match them with right people,” said Bourdow. “Our best franchisees enjoy sales, being part of their community and helping other businesses grow. This is a wonderful opportunity to be your own boss, while having the tremendous resources of Valpak behind you at the same time.”

If you are a successful salesperson, sales manager or business executive interested in inquiring about any of the Valpak territories listed above, contact Kevin Drudge at 800-237-6266 x3121.


About Cox Target Media and Valpak®
Headquartered in Largo, Florida, Valpak® is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. The familiar blue Valpak envelope delivers savings to some 45 million households throughout the United States and Canada. Annually, Valpak distributes approximately 20 billion offers inserted in more than 500 million envelopes. Cox Target Media is a subsidiary of Atlanta-based Cox Enterprises, Inc., one of the largest media conglomerates in the United States.
Courtney Thomas