Joint SAP and D-LABS Conference: Software as a Service (SaaS)

This unique convention focuses on how companies can maximize the business benefits of SaaS distribution models. This is the first conference, organized by SAP and D-LABS.

Potsdam, Germany, April 23, 2009 --( This special Software as a Service conference brings together experts, users, and innovators to look at SaaS distribution models. Moreover, world-class IT executives explain strategies how innovative companies can give themselves an edge in the marketplace with SaaS models.

Location: Hasso Plattner Ventures, August-Bebel-Str. 88, 14482 Potsdam, Germany

Time: Tuesday, May 19th 2009 from 9.30am to 3.45pm

Professionals from SAP, IBM, D-LABS and Saugatuck Technology report on best practices and motivations for moving to on-demand distributions models.

Topic Areas will include:
• On-Demand distribution models
• Information Security and Scaleability
• Best Practices in Optimizing SaaS
• SaaS adoption by enterprises
• User experience and SaaS
• Building simple, easy-to-use SaaS applications

source: FPR

Joern Hartwig, Co-Founder and CEO of D-LABS, will speak on emerging trends in user experience in combination with SaaS models. He will explain how to effectively distribute and to build on-demand applications that satisfy and inspire end users of these applications.

Whether your priorities are to investigate how to effectively move mission-critical applications to this services model, or how to overcome customization and usability hurdles, this joint conference by SAP and D-LABS will help you to find answers.

During their extensive buffet lunch participants have the chance to network with peers, vendors, and potential clients.

The official conference language is German.

A detailed session description can be found on

Space is limited, register today. Please visit to register.

For further information please feel free to contact Marc Wüsthof of D-LABS.

Tel: +49(0)331-97992-334 E-Mail:

Alexander Renneberg