Emerge Interactive Unveils New Brand to Complement Agency’s User-Centered Approach to the Interactive Landscape

Emerge Interactive announces its new brand identity—representing a significant milestone in its history and further establishes the company as a leading user-centered digital agency.

Portland, OR, April 24, 2009 --(PR.com)-- Emerge Interactive (formerly Empire Group, Inc.) today announces its new brand identity—representing a significant milestone in its history and further establishes the company as a leading user-centered digital agency. The rebrand is part of a repositioning strategy to deliver on its brand promise: inspire and deliver the remarkable. The agency also introduces a new logo and website and will host a reception for clients, partners, staff and media on Thursday, May 14th at its new office in Portland’s Pearl District (930 NW 14th Ave, Suite 280).

Since 1998, Emerge Interactive is proud of its efforts and successes in creating unparalleled user experiences and solutions for its clients of all sizes across the interactive landscape.

“As we advocate to our clients to harness the importance of a holistic approach to branding through interactive media, we felt that we too must continue to evolve our agency with a name that more adequately reflects our brand,” says Jonathon Hensley, president of Emerge Interactive.

Across desktop, Web, and mobile environments, Emerge Interactive focuses on understanding users’ needs, and aligns them with its clients’ brand experiences and digital platforms. The agency brings users closer to brands and establishes metrics (i.e. ROI) to measure the results and shape ongoing improvements.

“Now more than ever, creating experiences and establishing trust online is imperative to our clients’ success,” adds Hensley. “To achieve this, we implement integrated services in strategy, user-experience design, Web and application development, search engine marketing (SEM) and emerging media.”

About Emerge Interactive
Founded in 1998 (originally as Empire Group, Inc.) and headquartered in Portland, Oregon, Emerge Interactive provides a holistic, user-centered approach to achieving innovative results through integrated strategy, user experience design, web and application development, eMarketing, and new media. The culture at Emerge Interactive reflects the interests of a diverse group of talented professionals, each adding their unique style and perspective. Several of our team members run, bike, and swim together. Others share interests in art, music, and community service. The digital agency encourages healthy lifestyles and support the creative growth and development of each team member.

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Emerge Interactive
Casey Boggs
503-477-9215
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