Baxa Corporation Announces Direct Sales And Marketing Effort in Canada Beginning June 1
Baxa Corporation announces that it will be moving to direct marketing and sales in Canada as of June 1, 2005. For the past ten years, Baxa products have been sold through a distributor under the name of Baxa Canada. In that time, product marketing and technical support activities were done through the company’s corporate offices in Colorado. With its distributor contract expiring, Baxa decided to begin direct sales and marketing operations for all of North America from its US headquarters.
Toronto, Canada, May 31, 2005 --(PR.com)-- Baxa Corporation announces that it will be moving to direct marketing and sales in Canada as of June 1, 2005. For the past ten years, Baxa products have been sold through a distributor under the name of Baxa Canada. In that time, product marketing and technical support activities were done through the company’s corporate offices in Colorado. With its distributor contract expiring, Baxa decided to begin direct sales and marketing operations for all of North America from its US headquarters.
“We have in place an outstanding Canadian team to continue the growth of Baxa product sales in Canada,” notes Steve Welch, Vice President of Business Development. “A direct sales force in Toronto will allow us to continue to develop our success in Canada, while allowing us to provide better customer response.”
Most product orders for Canadian customers originate in the manufacturing headquarters. Beginning in June, customer support and contract management will be handled out of the Baxa corporate offices as well. Baxa Canada will maintain a distribution center in Toronto, Ontario to support shipment of back-up equipment, supplies, and manage product returns.
“We expect to continue providing the same excellent service our customers have seen from Baxa Canada over the past decade,” states Larry Grzebinski, General Manager, Canadian Operations. “Our team is working closely with Baxa home office associates to ensure a smooth transition.”
Baxa Corporation, a 2005 winner of the Governor’s Award for Exporting, has a subsidiary office in the United Kingdom, and sales offices in Denmark and Germany. About 20% of the company’s annual sales are outside the US, which experienced an increase of 29% in 2004 over the prior year. The new Canadian office supports the company’s goal of strengthening its presence in the global healthcare market.
About Baxa Corporation
Celebrating 30 years of business in 2005, Baxa Corporation is a Denver-based manufacturer of medical devices and systems for preparing, handling, packaging, and administering liquid medications. The company manufactures and markets a wide range of healthcare products for use in hospitals, critical care units and alternate-site pharmacies. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada, the United Kingdom, Denmark, and Germany, and distribution partners worldwide. Further information is available at www.baxa.com.
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Contacts:
Marian Robinson, Vice President, Marketing
Baxa Corporation: 800.567.2292 ext. 2157 or 303.617.2157
Email: marian.robinson@baxa.com
Maggie Chamberlin Holben, APR
Absolutely Public Relations: 303.984.9801 or 303.669.3558
Email: maggie@absolutelypr.com
“We have in place an outstanding Canadian team to continue the growth of Baxa product sales in Canada,” notes Steve Welch, Vice President of Business Development. “A direct sales force in Toronto will allow us to continue to develop our success in Canada, while allowing us to provide better customer response.”
Most product orders for Canadian customers originate in the manufacturing headquarters. Beginning in June, customer support and contract management will be handled out of the Baxa corporate offices as well. Baxa Canada will maintain a distribution center in Toronto, Ontario to support shipment of back-up equipment, supplies, and manage product returns.
“We expect to continue providing the same excellent service our customers have seen from Baxa Canada over the past decade,” states Larry Grzebinski, General Manager, Canadian Operations. “Our team is working closely with Baxa home office associates to ensure a smooth transition.”
Baxa Corporation, a 2005 winner of the Governor’s Award for Exporting, has a subsidiary office in the United Kingdom, and sales offices in Denmark and Germany. About 20% of the company’s annual sales are outside the US, which experienced an increase of 29% in 2004 over the prior year. The new Canadian office supports the company’s goal of strengthening its presence in the global healthcare market.
About Baxa Corporation
Celebrating 30 years of business in 2005, Baxa Corporation is a Denver-based manufacturer of medical devices and systems for preparing, handling, packaging, and administering liquid medications. The company manufactures and markets a wide range of healthcare products for use in hospitals, critical care units and alternate-site pharmacies. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada, the United Kingdom, Denmark, and Germany, and distribution partners worldwide. Further information is available at www.baxa.com.
###
Contacts:
Marian Robinson, Vice President, Marketing
Baxa Corporation: 800.567.2292 ext. 2157 or 303.617.2157
Email: marian.robinson@baxa.com
Maggie Chamberlin Holben, APR
Absolutely Public Relations: 303.984.9801 or 303.669.3558
Email: maggie@absolutelypr.com
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