Charlotte's Warren & Kallianos Selects Ideas Squared to Re-brand Prestigious Law Firm

Charlotte, NC, July 29, 2006 --( Ideas Squared is proud to announce that their agency was hired by one of Charlotte's premier law firm, Warren & Kallianos, to re-brand their firm's presence and strengthen their identity within a growing competitive market.

"Warren & Kallianos is a highly-respected personal injury law firm that has a long and successful history serving residents across the Carolinas," said Ideas Squared Jay Joyce. "The firm's leadership decided that the time was appropriate to re-brand their practice to become more focused and targeted to the clients that they serve."

The new Warren & Kallianos brand is a departure from a standard law firm presence. The new brand uses a combination of unique fonts, design and color that immediately separates them from other firms. And the new market positioning statement of "Charlotte's Personal Injury Law Firm" helps to immediately identify the lawyers as the premier law firm in Charlotte.

"Both Jeff Warren and Chris Kallianos were excited about designing a new brand for their firm that could begin to break apart any stereotypes or pre-conceived notions about the practice of personal injury law," added Joyce. "The unique way in which these attorneys work for their clients is positively reflected within the expression of their new creative brand."

Warren & Kallianos is well-known for being the Charlotte law firm that has been on the back cover of the BellSouth Yellow Pages for many years. The firm's new ad campaign and market positioning will debut this fall in Charlotte when the new edition of the Yellow Pages is delivered to hundreds of thousands of homes across the area.

"A new firm website will be launched at that time along with new market advertising," said Joyce. "Warren & Kallianos will change the way that personal injury law firms are marketed. And we are proud to be by their side as they blaze new trails as one of Charlotte's leading law firms."

Ideas Squared
Bill McCown