Aniden Creates Product Launch Video for HP’s New Z Workstation Series

Rebranding the Z Workstation and creating a compelling story, Aniden’s video combines photorealistic product renders with motion to emphasize Z Workstation’s innovative design.

Houston, TX, May 03, 2009 --( HP recently chose Aniden Interactive to deliver a product launch video showcasing the Z Workstation product attributes. To produce a captivating motion animation, Aniden created a story for the Z Workstation. Big ideas begin with creativity. Creativity begins with innovation. Innovation starts with the end in mind, innovation starts with Z.

With a brushed aluminum cable-free design and quiet liquid cooling, Aniden’s energetic video focused on the innovative design of the Z Workstation. To create an even more powerful video, Aniden worked with DreamWorks Animation to include the making of the Monsters vs. Aliens movie using HP’s Z Workstation. Aniden’s product launch video was presented during HP’s product release event in Los Angeles, showing Z Workstation’s role in the 3D, video production and CAD industries.

“We are so pleased with the level of creativity and skill Aniden Interactive brings to our marketing campaigns and product launches. With our new Z Workstation line, Aniden successfully created an interesting and compelling approach, elaborating on our partnership with DreamWorks Animation. Aniden continues to leverage their digital assets into creative and innovative experiences, allowing HP to appeal to consumers and businesses in unforgettable ways,” says says Jeff Wood, Director of Worldwide Marketing for the Workstation business at Hewlett-Packard.

Aniden Interactive is a digital design agency with broad expertise in visual imagery across all media. Aniden helps clients during their product development stage all the way to their product launch – whether it is developing user interfaces for handheld devices and touch technology, 3D rendering and photoreal, print and packaging, video production, technical illustration and product documentation, to fully interactive next-generation exploratory product experiences. Aniden has one simple goal: to transform ideas into digital reality.

Aniden Interactive
Helen Pina