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Soda-Club "My Mom the Magician" Worldwide Television Campaign

Tel Aviv, Israel, May 06, 2009 --( Soda-Club (SodaStream), the world leader in home carbonation systems, announces the launch of a new television campaign introducing the Soda-Club Home Soda Maker. The campaign shows a wonder family with a "magician" mom that turns tap water into sparkling drinks in seconds using the magic of the Soda-Club Home Soda Maker.

The campaign's creative director, Sima Alon, has worked on a number of well-known productions. Alon's advertising credentials includes work with Diners, Fanta, Nokia and other award winning campaigns. The director of the production, Aviv Maravi, is also highly experienced with his portfolio including work with Coca-Cola, Visa and AIG. Maravi's first documentary film won a citation at the Berlin film festival.

The new campaign emphasizes the brands core values: fun, family, refreshing and earth friendly. By using your Soda-Club drinks maker, you are choosing an earth-friendly solution that reduces pollution, bottle transportation resulting in fewer bottles to throw away or recycle.

The Soda-Club Television Campaign Actors

Father - Amiram Eini
Amiram Eini was born in Norway. Aside from being a model for designers such as Versace & Gianfranco Ferré and appearing in various television commercials, Eini also paints and has his exhibitions displayed internationally. Nowadays, he is the singer, lead guitarist, and songwriter in his band Amiram Inc.

Mother - Michal Kapata
Michal is an actor, model and hosted her own radio station show. She studied acting in the Stella Adler studio in New York and acted in a number of successful TV series and shows.

Teenage Daughter - May Finkelstein
May is sixteen years old and is an actor and dancer in an established studio. She has also modelled for kids fashion campaigns such as Keds and others.

Son - Yam Goldstein
Yam is seven years old and has already notched up a number of TV campaigns. He has played a small role in a new Israeli movie and modelled for San Yang motors catalogue.

About Soda-Club:
Soda-Club is the world leader in the development, manufacture and marketing of home carbonation systems. Soda-Club markets its drinks makers, CO2 cylinders, carbonation bottles and flavors in more than 35,000 stores around the globe, under the brands Soda-Club and SodaStream. Soda-Club currently employees in excess of 700 employees worldwide and it is the market leader in each of the regions in which it operates.

For more details contact their media relations.

Watch the new Soda-Club advert.

Contact Information
David Myers

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