Adds Avant-Garde Collections to Its List of Industry Fashion Leaders to serve premium niche of skaters, artists, musicians, cool kids, and prepsters - new brands blend with industry leaders from action-sportswear, contemporary streetwear, and modern prep.

Los Angeles, CA, May 06, 2009 --( In an oversaturated online retail market, e-tailers have tried to be everything to everyone. is launching for Spring 2009, unveiling a website that is both technologically advanced and unique for its brand portfolio. It’s customer? A growing niche of individualists who reject the mainstream.

“Discerning male customers are over brands they used to wear, cuz now those brands are available everywhere,” LIFE and DEATH Buyer Sam Glaser said. “the focus is on clothing made with passion. Innovative young brands such as Joyrich, lifetime collective, and UNIF blend with emerging industry leaders such as Howe, RVCA and Converse John Varvatos.” is for skaters, artists, musicians, cool kids and prepsters whose looks span action-sportswear, contemporary streetwear and modern prep. The focus on fewer, newer brands allows LIFE and DEATH to carry more products per brand. Brand imagery, press, and history help shoppers learn about new labels. High-res photography, products on models, size recommendations, and resources like buyer’s picks, best-sellers and featured brands, symbolize high standards for usability and shopping experience.

“We are excited to bring a fresh e-commerce perspective to contemporary streetwear, action sportswear and modern prep,” Glaser said. “We take pride in our photography and photo technology. Our photos are high-res, and we’re using state of the art click-free zoom and alternate view technology.”

With retail experience dating back to 2001 (from parent company and retail veteran Susa Trading LLC), LIFEandDEATH clothing avoids the growing pains new retailers face with regard to customer service, fulfillment and inventory management.

About SUSA Trading LLC
Parent company SUSA Trading LLC is a retailer, distributor, designer and manufacturer of premium lifestyle apparel and accessories. SUSA is dedicated to providing discerning customers with fresh merchandise, superior service and competitive prices.

SUSA Trading LLC’s divisions are Specialty Retailing (San Francisco, Las Vegas, Bangkok), Direct Marketing, Business-to-Business Distribution and e-Services. Distribution partnerships exist with Yahoo Shopping, Amazon, Google, MSN, BizRate, Ebay, Downelink, and MySimon.


1212 Wyoming Street
Boulder City, NV 89003
Solis Company - SUSA Trading LLC
Jose Cabaltera