Kiss the Lipstick Effect Goodbye
When women are depressed about the recession the previous notion of the “lipstick effect” was that women buy lipstick to be their pick-me-up. Instead, women are turning to April Rain Skin Science® to be their sweet escape and ageless drop of moisture.
Mintel Research has dismissed the lipstick effect in a new report that looks into the buying habits of beauty consumers in the recession. While the survey found the lipstick effect defective, Mintel said the beauty business as a whole is resilient. Most consumers reported no change in their buying habits and in some categories; most respondents said they would spend the same or more.
With money tight, women can’t rely on lipstick so they are searching for products that will really improve their skin and appearance. Because of this, April Rain Skin Science® is thriving in this tough economy. The reason for April Rain®’s success is their Rainew® collection. The Rainew® collection is every women’s solution to skin care in just two products. When skin is thirsty, Night Rainew® is the answer containing 21 hydrating elements and groundbreaking intelligent time-released hydration. Day Rainew® is like a multivitamin for skin, providing super-defense for wrinkle-resistant skin with its 16 free-radical fighting antioxidants.
“It is a common perception that lipstick sales go up in times of economic adversity, yet this research reveals a very different picture. Hair care and skin care are actually the beauty categories where women are spending the same or more,” said Nica Lewis, head consultant, Mintel Beauty Innovation.
April Rain Skin Science® is available at www.aprilrain.com and at prestige beauty retail locations nationwide. For more information about April Rain®, visit www.aprilrainskinscience.com.
About April Rain Skin Science, Inc.
April Rain®’s passion is to formulate fresh science with pure nature skin treatments that create clinically proven results for people who are serious about achieving truly younger, radiant and more beautiful skin. April Rain® is not only obsessed with healthy skin but with helping people by supporting charity: water, a non profit organization that brings clean, safe drinking water to people in developing nations. Positively drenching your skin with fresh science from April Rain®.