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Nacel International’s Blog Launching: a New Way to Care Customers

Nacel International, specialist in the language travel industry, has recently launched a blog to bring information to its prospective and current participants. This is a whole new step in the firm’s marketing strategy, who hopes that this will help enhance the emotional and affective components of its relationships with its customers.

Barcelona, Spain, May 11, 2009 --( Since 1957, Nacel International is a specialist in the language travel industry, and has helped thousands of students to travel worldwide to learn languages.
However, in a fast changing economy, the firm has undertaken a whole new step in its marketing’s strategy by launching a blog, This way, Nacel is now neck and neck with concurrence in the race to the 2.0 industry’s adjustment.

This blog ( is mostly directed towards prospective customers, and focuses on bringing information on how to travel abroad to learn languages. Subjects like scholarships to study abroad, cultural shock remedies, food abroad, will be written about.

All articles are redacted by Nacel’s team and bring original, useful advices.

An important point of the blog is to bring useful information to customers. It has been proved that a lack of information about a travel abroad program could be a problem for a customer when the buying decision’s time comes. Nacel’s blog aims to partly resolve this problem by bringing information to the prospective participants during the whole information seeking process.

A strong accent is put on past student’s testimonials: Nacel’s team will regularly publish participants’ testimonials. These testimonials will hopefully act as virtual, permanent referents for the programs, helping participants being more informed before choosing a product.

Above all, the main purpose of the blog is also to enhance Nacel’s link exchange policy. It is planned to exchange links with some carefully selected partners, and insert these links in articles of quality. Nacel is of course available to link exchange’s proposals, and should be contacted by interested websites.

Anyway, Nacel’s team members have also expressed their satisfaction in having growth and launched such a project, and are quite happy of the current results they are observing.

Contact Information
Nacel International
Léa Faivre
+34 933 043 087

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