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Centrifuge Media, Inc.

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Centrifuge Media’s RFID Solution Streamlines Meetings; Lowers Costs; Calculates ROI

Centrifuge Media has adopted a radio frequency identification (RFID) system that manages the challenges that occur before, during and after meetings and conventions.

Morrisville, NC, May 13, 2009 --( Tracking attendees, mining attendee data for calculation of ROI, streamlining the registration process, and lowering overall costs are just a few of the challenges that meeting planners face in today’s meetings. Centrifuge Media, a Morrisville, North Carolina-based, full service multimedia, audiovisual and technology solutions company, has adopted a radio frequency identification (RFID) system that manages the challenges that occur before, during and after meetings and conventions. Coined Arecibo, this innovative RFID technology tracks, stores and manages attendee participation and information instantly through a web-based application.

The RFID technology streamlines meetings and conventions by making the registration process more efficient and replacing the need for the traditional sign-in and sign-out process that has become a recent requirement throughout the pharmaceutical meetings industry. Long lines at registration tables are avoided and attendance during general and breakout sessions is tracked instantly and accurately. Furthermore, the frustration of deciphering attendee signatures and the trepidation of misplacing sign-in sheets is removed. As meeting planners are ever conscious of controlling costs, especially in a tight economy, Arecibo allows for fewer staff onsite, which ultimately cuts down on the cost of labor. The technology allows users to mine specific data gathered during the meeting or convention to precisely calculate ROI. This allows meeting planners to fully understand attendee participation, accurately prepare for the next meeting or convention, and increase profitability and the onsite experience.

“After producing a variety of meetings and working closely with meeting planners, we realized the headaches associated with gathering attendee information, registering and tracking those attendees, and turning all that data into valuable information after the meeting,” said Brian Rivers, President of Centrifuge Media. “With Arecibo, meeting planners can track participation, mine specific attendee data and streamline the registration process. Additionally, the onsite experience is enhanced, allowing attendees to stay engaged with the presentation”.

For more information about Centrifuge Media, Inc., please visit or call 919-466-9499.

About Centrifuge Media, Inc.
Located in Morrisville, NC, Centrifuge Media, Inc. is a full service multimedia, audiovisual and technology solutions company. The company specializes in audiovisual production, creative services and meeting technologies for national and international productions from concept to completion.

Contact Information
Centrifuge Media, Inc.
Brian Rivers

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