SOPRANO 1300/1800 Inbound Named Finalist for 2009 CeBIT/ZDNet Innovation Award

Sydney, Australia, May 16, 2009 --(PR.com)-- Soprano Design Pty Ltd, the leading Australian developer and provider of mobile and wireless messaging solutions, today announced that SOPRANO 1300/1800 Inbound has been recognised as a finalist in the 2009 Emerging Technology Innovation Awards in a field of entrants that included known innovative brands such as IBM, Motorola and Sun Microsystems.

Able to be deployed in under 24 hours, Soprano 1300/1800 Inbound enables businesses and governments to capture enquiries, questions and feedback on new or existing 13/1300/1800 numbers via SMS and provide an appropriate response either using SMS or with a return call to eliminate consumers waiting in an inbound call queue.

“Soprano is honoured to receive this recognition as it demonstrates our commitment to innovation and drive for excellence. It is a testament of SOPRANO’s proven ability to identify key customer requirements and develop world leading mobile messaging software that solve real business needs.” Said Lucy Zou, Product Marketer, Soprano Design. “Soprano’s business focus has always been on delivering SMS, MMS and Email messaging applications that streamline and automate business communication processes. With Soprano, our customers can be assured that they will always have access to the best in mobile messaging software.”

The Emerging Technology Innovation Award run by ZDNet and CeBIT now in its third year received over 50 entries for the award. The winner and two finalists were announced at a ceremony held last night during the second day of the 2009 CeBIT Conference.

Link to ZDNet Article: http://www.zdnet.com.au/news/soa/gStepOne-wins-CeBIT-ZDNet-innovation-award/0,139023165,339296416,00.htm

Link to Soprano’s Video Entry: http://www.zdnet.com.au/comps/cebit2009/?video=6

About SOPRANO 1300/1800 Inbound
SOPRANO 1300/1800 Inbound allows consumers to send an SMS to inbound numbers that previously only supported voice calls. Integrated with popular contact centre management systems, SOPRANO 1300/1800 Inbound accepts consumer SMS messages to either handle requests directly or queue the requests with the contact centre management system for contact centre agents to handle at an appropriate time. SOPRANO 1300/1800 Inbound is able to automate common responses and interactions increasing centre agent productivity by allowing them to handle more requests in the same amount of time.

About Soprano
SOPRANO Design is the leading provider of mobile messaging and wireless application infrastructure in Australia. Soprano counts as its clients leading mobile network operators, wireless application service providers, financial institutions, government agencies and global top 100 corporations. SOPRANO researches, develops and licenses its advanced mobile messaging and wireless application infrastructure software to its clients. These software products are designed to allow customers to improve internal business processes and generate revenue. With over a decade of experience, and operations in Sydney, Paris, London and the USA, Soprano can deliver innovative off-the-shelf and customised solutions for the wireless customer in a timely and highly cost efficient manner.

SOPRANO is an IBM Premium Business Partner and is headquartered in Sydney, Australia.

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For further information or comment please contact Lucy Zou, on +61 2 9900 2200 or news@soprano.com.au

Link to Press Release on the Soprano Site: http://www.soprano.com.au/news-item.php?newsID=40
Contact
Soprano Design Pty Ltd
Lucy Zou
+61 2 9900 2200
www.soprano.com.au
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