Saksoft Appoints Hanmer MS&L as Public Relations Consultancy

Saksoft, a global IT services and consultancy company, has appointed Hanmer MS&L Communications Pvt. Ltd. to manage its Public Relations mandate in India. As part of the agreement, Hanmer MS&L will create a PR campaign for Saksoft to build salience for the Corporate Imagery and improve the awareness on its BFSI product offerings in India.

Chennai, India, May 16, 2009 --(PR.com)-- A niche IT solutions provider, Saksoft is a multi dimensional specialist, which provides specialised services for the BFSI segment based on three key competencies: Information Management, Web development and Business Application testing. Its areas of expertise include the Information Management solutions like IM consultancy, governance, Business Intelligence Applications, Data Warehousing, Data Integration, Application Migration and Solution frameworks that address specific business requirements to its customers.

Speaking about the appointment, Aditya Krishna, Founder and Managing Director, Saksoft Limited says, “For over 8 years we have partnered with some leading banks across Asia, US and Europe nations, and have been successfully associated with them as their preferred IT partner. In an evolved and competitive scenario today, we believe it’s important for a company like ours to constantly communicate with the stakeholders and update them about the latest developments in the company and the industry. We found the right partner in Hanmer MS&L with their customers vouching for their commitment and capability in delivering quality PR campaigns”.

Commenting on the new mandate, Sunil Gautam, Managing Director, Hanmer MS&L Communications Pvt. Ltd, said, “We at Hanmer MS&L are excited about this new mandate that we have inked and we would strive every bit to evolve this partnership with Saksoft and make it mutually beneficial. We are confident of being able to sustain and nurture this relationship into a strategic nature for years to come. Hanmer has worked with some of the niche players in the IT segment and this experience will help us relate with Saksoft to understand their requirements better and deliver to their expectations”.

About Saksoft:

Saksoft (NSE: SAKSOFT.NS, BSE: 590051.BO) is a global software services company with focus on banking and financial services segment. Saksoft specializes in providing technology solutions for business problems based on three key competencies: Information Management, Web development and Business Application testing. The services of Saksoft include Business Intelligence Applications, Data Warehousing, Data Integration, Application Migration and Solution frameworks that address specific business requirements to its customers.

Established in 2000, its is headquartered in Chennai and spread over eight locations worldwide with operations in United States of America, United Kingdom, Singapore, Germany and Australia.

About Hanmer MS&L Communications Pvt. Ltd.

Hanmer MS&L is a fully integrated communications firm and as Communication Consultants, the company provides a 360 degrees perspective to approaching client mandates. We can call Public Relations our core competency. Communications, thus, needs to be managed with a wider vision.

Founded in 1999, Hanmer MS&L, today is one of the top Communications firms in India. Present in over 45 locations in India, the company's territorial reach extends to the length and breadth in India and over 370 people spread across different locations. Hanmer MS&L is aligned to MS&L, one of the top 10 firms in Public Relations, Globally and a part of the Publicis Groupe– the 4th Largest Communications Group in the World.

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