Innovative IDX Technology Enhances Realtor Fred Lutes Website and Sets Him Apart from His Competition

IDX Broker uses its IDX solution to speed up the online property search, saving both real estate professionals and their clients time.

Eugene, OR, May 17, 2009 --( IDX, Inc. is excited to welcome its newest addition Fred Lutes, to the rapidly growing database of real estate professionals choosing to use their primary product, IDX Broker. Visitors to Lutes’ site in Kennewick, Washington and its surrounding areas, now have access to thousands of property listings and details, provided by the Tri City MLS (TCMLS). This unique IDX solution takes raw listing data from the TCMLS, and formats the information to be displayed as a seamlessly integrated part of Lutes’ website.

Search categories such as: basic, advanced, map, address and listing ID, give clients the tools narrow their search results to as little or as much detail as they desire, in efforts to find their ideal home. Throughout each listing page, home seekers may be easily and quickly linked to contact the listing agent for more information, schedule a showing, view large photo galleries, email property details, print flyers, pinpoint their chosen location on an interactive satellite, road or terrain map, and calculate likely mortgage payments. Visitors to Lutes’ site may also save their search preferences, and opt to receive automatic email updates when a property matching their specifications becomes available on the TCMLS.

Access to an administrative login page enables Lutes to customize his website to best fit both his and his clients wants and needs. He is given the capabilities to edit his CSS and global wrappers, creating a unique branding throughout each page of his site. He has access to traffic reports, detailing which pages and listings on his site are being view most frequently. And Lutes also has the ability increase his listings visibility by creating custom XML codes and dynamic title tags, all of these resources aiding in Lutes managing his business more efficiently, and in turn generating more revenue.

About Fred Lutes
“As a resident of the Tri-Cities for over 25 years, I know the area and I can provide you with widespread knowledge of the Tri-Cities market and the surrounding towns in Benton & Franklin Counties. I understand the value of your time. I'm dedicated to helping my clients make confident decisions based on good information. My approach is to make sure you are comfortable, and I have found that the more you understand the real estate process, the less stressful buying or selling will be.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit

IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401