Workbooks Online CEO Highlights SaaS Integration Challenges at Cloud Expo Europe

CEO and Founder John Cheney presents “Software as a Service: Are we simply moving integration and management challenges off the network into the cloud?”

Reading, United Kingdom, May 21, 2009 --( Workbooks Online ( CEO, John Cheney presents at Cloud Expo Europe this week; exploring whether the traditional integration issues experienced by organisations deploying on-premises software applications are now being experienced in the cloud as businesses deploy disparate hosted applications – and then seek to integrate them.

John Cheney comments: “As businesses today move more and more applications into the cloud, are they realising the promised benefits? Whilst they can tick the boxes of predictable costs, availability and accessibility, latest versions and fast implementation, it’s not all plain sailing (or flying).

“Most organisations are choosing single technology SaaS vendors: CRM, accounting, cloud storage, email and web security services. As a result the complexities and distractions of managing disparate applications have simply moved from the network into the cloud. Which means that today’s customers of SaaS business applications can still be juggling many different suppliers, users, configurations – and different versions of the same data.”

John’s presentation will explore in-the-cloud business applications and provide practical guidance for companies considering or already accessing their business applications online. He will share his recommendations on how best to manage SaaS suppliers and provide advice on how organisations can ensure that their applications are aligned with their own business processes – rather than those of their service providers. Delegates will come away with a practical checklist of areas they need to consider when placing their business applications in-the-cloud.


About Cloud Expo Europe
Cloud Computing, Linux, Open Source, Unix and Developer knowledge and information all together in one event. The Cloud Expo Europe ( will be the only event which will bring together all the above elements in one event, under one roof. Situated at the Barbican Centre in the City of London, this showcase event will be the first of its kind and will attract business and IT professionals from some of the UK and Europe’s largest financial houses and corporate businesses.

More information on the conference sessions can be found at

About Workbooks Online
Workbooks Online ( provides a suite of easy-to-use business applications designed specifically for small and mid-size organisations to run their business - already fully integrated and delivered via Software as a Service (SaaS). Workbooks CRM and Workbooks Business comprehensively support organisations’ business lifecycle, including sales, marketing, sales order management, invoicing, customer service and purchasing and supplier management.

Workbooks CRM and Workbooks Business help organisations to improve the performance of their business; with real-time visibility of Key Performance Indicators (KPIs). Workbooks Online solutions help to increase productivity through efficiency gains and provide the framework to better manage business risk. Workbooks Online applications are built on the WorkbooksOne™ technology platform as a pre-integrated suite of applications. This removes the traditional requirement for small and mid-size businesses to select, purchase, implement, integrate and manage separate CRM and back-office software and associated hardware; in contrast Workbooks Online is ready for use as soon as organisations subscribe - and starts to deliver value immediately. Founded and led by an experienced team of SaaS entrepreneurs, Workbooks Online delivers low up-front and ongoing costs and delivers unlimited scalability and guaranteed reliability.
Workbooks Online Limited
John Cheney
0118 3030 100