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Lambda, the Most Expensive Olive Oil in the World, Lands in London

/lambda/ ultra premium olive oil now available at Harrods

New York, NY, May 21, 2009 --( Foodies are aflutter as /lambda/, one of the finest olive oils in the world, lands at Harrods in London. In this tight economy, most people would scoff at spending big bucks on fancy EVOO. Yet A-listers, well-heeled socialites and five-star restaurants are scooping up this ultra premium olive oil by the gallon.

In Style Magazine calls /lambda/ "a must for any style-conscious cook."

Harrods, the destination for all things luxury, is a perfect home for /lambda/, hailed as the Rolls Royce of olive oils. /lambda/ was the Silver Medal Winner at the 2008 New York Festivals.

By being cold pressed and unfiltered, /lambda/ has extremely low acidity and an unforgettable taste. Rachael Ray requested /lambda/ so her entire studio audience could savor its exquisite flavor. Time Magazine hailed /lambda/'s sleek, sexy bottle as "packaged in more gift-box euphoria than anything Tiffany could imagine."

The ultra-mod bottle is so stylized that it elevates packaging to an art form. Or you can order /lambda/ in a ultra-chic gift box, perfect for pleasing the palette of your favorite food snob or as an impressive corporate gift.

The Times praised /lambda/ as "the result of one man's quest for olive oil perfection...with a clean, fresh fruitiness and peppery kick." When only the best will do, /lambda/ will tantalize your tastebuds. /lambda/ is available at Harrods, select luxury stores and chic hotels and at

For more information, contact Robin Kassner at Haute PR at (917) 388-3494 or at

Contact Information
Lambda Olive Oil
Robin Kassner
(917) 388-3494

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