Seattle, WA, May 22, 2009 --(PR.com
Jon Lisbin, Principal and Founder, Point It. Lisbin has spent more than a decade developing innovative marketing programs and successful lead generation initiatives to help online companies meet business goals. In addition to managing multi-million dollar online ad budgets, he launched one of the first online affiliate programs and grew FreeShop’s affiliate program to more than 80,000 members. As a recognized search marketing expert, Lisbin has presented at Search Engine Strategies, DMA, Ad Club Seattle and the Washington Software Association.
Frank Coyle, Vice President of Sales, Point It. Coyle has spent nearly 20 years in marketing and sales, with an impressive track record of propelling companies to number one in their markets. He has worked with companies such as Paul Allen’s Asymetrix Learning Systems, Detto Technologies and Arabesque Software and most recently ran in Internet marketing consulting practice for small and medium-sized businesses.
Google AdWords enables businesses to create advertisements and keywords that can result in greater lead generation and website traffic directly through Google searches. While it can be a powerful tool for business, it can also be confusing to marketers that don’t know what terms to use, who to target, or how to take full advantage of all the benefits the program offers.
Join Point It’s pay-per-click experts Jon Lisbin and Frank Coyle, as they uncover the mysteries of Google AdWord’s Content Network. Topics covered will include:
· How Google’s content network differs from the search network and why it matters
· What you need to know to win the content game
· How to take advantage of news events to bolster leads
· How to gain insights from the content network that will help you target high-performing content network partners
· Tips for eliminating click fraud and poor quality sites
· Live question and answer session
When: “Demystifying Google’s Content Network” – Wednesday, May 20, 2009, 11:00 a.m. PDT, 2:00 p.m. EDT.
Where: Register at https://www1.gotomeeting.com/register/540472041
About Point It
Point It, a pioneer in search marketing, is a Seattle-based firm that specializes in Pay Per Click (PPC), Search Engine Optimization (SEO), landing page optimization, Web analytics and Web marketing consulting services. Founded in 2002, Point It services a broad range of clients from small start-ups to leading national companies such as ShareBuilder and Microsoft. Point It managed more than thirty million dollars in search engine media in 2008. For more information visit www.pointit.com.