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Truth in Aging Rolls out the Red Carpet for Savvy Cosmetics Consumers

Investigative website dedicated to the beauty industry invites readers to join VIP Club for testing new product launches and shaping product development.

New York, NY, May 22, 2009 --( In today’s uncertain financial climate, consumers have become more sensitive than ever to the quality, cost, and effectiveness of the cosmetics they use. With this in mind, Truth in Aging is taking its mission of honest consumer reporting on the beauty and grooming industries in an exciting new direction.

While siphoning out what really works and why, Truth in Aging has cultivated a keen and out-spoken readership with a passion for getting only the best results from their cosmetics. Truth in Aging’s latest project unites this committed group of consumers with equally devoted producers.

In April, Truth in Aging announced the unveiling of the TIA VIP Club, an exclusive endeavor that taps into the wealth of experience held by its loyal community. The new TIA VIP Club gives readers an opportunity to take part in testing hair and skin care products currently on the market or not yet launched. By matching their demographic profiles and beauty interests with relevant products, the TIA VIP Club establishes a uniquely intimate, impartial testing ground where consumers can speak their minds freely and provide critical input.

Cosmetics manufacturers have been lining up to capitalize on TIA VIP Club initiatives. The first company to participate is Your Best Face Skincare, which develops premium anti-aging products for men and women. Founded by Darrell Owens and Kimberley Fristed in 2004, YBF Skincare operates an informational website at

YBF Skincare’s desire to enhance existing core products and formulate successful new ones led to the collaboration with Truth in Aging. Members of the TIA VIP Club are currently getting a sneak preview of two brand-new items by YBF Skincare. After performing 3-4 week trials, they will report back to YBF Skincare with feedback on how to shape these products for optimal performance.

The TIA VIP Club brings together quality-driven consumers and cosmetic manufacturers. For more information on joining the TIA VIP Club, visit Companies interested in getting involved may contact Marta Wöhrle.

About Truth in Aging:
Truth in Aging ( provides truthful and unbiased guidance to consumers seeking anti-aging results through skin care, hair care, health and beauty products, and salon and clinical treatments. Founded in 2007, the website is an extension of Accord Media, an independent online publisher founded by industry veteran Marta Wöhrle.

Marta Wöhrle, Founder/President

Contact Information
Truth in Aging
Marta Wohrle

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