Detroit, MI, May 27, 2009 --(PR.com
)-- EWI Worldwide, a global, live communications company, announces the addition of Keith Goldberg as Senior Vice President, Client Strategy. Leading the EWI Worldwide global client strategy practice, Goldberg will bring together marketing, creative and client services to develop innovative programs that build community between brands and customers.
“Keith Goldberg is exactly what this industry needs right now,” says Dominic Silvio, EWI Worldwide chairman and CEO.”From exhibitions and user events to sponsorship activations and retail, marketers need smart solutions that fully leverage the live experience. Keith will play a vital role helping clients develop next generation programs that drive meaningful and sustained results.”
Having lived and worked in Asia, Europe and the United States, Goldberg brings more than 20 years of b-to-c and b-to-b creative, branding and marketing experience to EWI Worldwide. Along the way, he has been a senior partner at J. Walter Thompson advertising, a client-side chief marketing officer with GMAC, and co-founder of a consultancy specializing in repositioning global brands.
“EWI Worldwide has been creating community between brands and customers for 30 years,” says Goldberg. “By placing the live experience at the center of broader campaigns, brands have a wonderful opportunity to create powerful customer engagements that lead to long lasting, profitable customer relationships.”
Goldberg has been recognized worldwide with dozens of industry awards and has worked with such brands as ABB, AT&T, Chevron, GE, Merck, Pepsi, Ford and Sprint. During his tenure at DMB&B Advertising, he penned the “What’s in your wallet?” tagline for Capital One, creating the campaign that helped make them a household name.
A pioneer in fostering the convergence of live and online communications to create more compelling brand experiences, Goldberg is a highly published writer on this topic and an active industry speaker. He is a graduate of St. John’s University and attended the graduate school of journalism at New York University.
About EWI Worldwide
EWI Worldwide is a global, live communications company that creates community between brands and customers. From creative development to final product, the company helps customers tell their story and deliver real results. EWI Worldwide consists of three specialized service groups, each offering its own unique capabilities and resources: Exhibit Works, Interior Works and Studio Creative.
Boasting nearly 30 years of experience, EWI Worldwide supports a diverse group of clients across multiple industries. The company has offices in Atlanta, Berlin, Chicago, Detroit, Dusseldorf, Los Angeles, Milwaukee, Shanghai and Winston-Salem and resource partners worldwide.
For more information, visit www.ewiworldwide.com. To join their brand community, visit www.yourstoryalive.com, a live communications blog developed by the creatives of EWI Worldwide.