Hanmer MS&l Awarded the PR Mandate for Dr. Km Cherian’s Frontier Lifeline Hospital & Dr. K. M. Cherian Heart Foundation

Dr. K. M. Cherian’s Frontier LifeLine Hospital, a leading cardiac hospital in South India, has appointed Hanmer MS&L Communications Pvt. Ltd. to manage its Public Relations mandate. As a part of the agreement Hanmer MS&L would create an innovative communications campaign using both traditional and digital PR perspectives.

Chennai, India, May 23, 2009 --(PR.com)-- Hanmer MS&L will work to generate awareness about the various milestones achieved by the hospital and the doctors associated with it, and also highlight the conscious effort of the foundation in promoting the world class facilities, quality healthcare and cardiac care.

Speaking on the occasion, Dr. K. M. Cherian, Chairman and CEO, Frontier Lifeline said, “At Frontier Lifeline, our vision has always been to create a healthy community of citizens by ensuring service of utmost quality and dedication. We are happy to be in partnership with Hanmer MS&L, and with their expertise in the healthcare PR vertical, we are confident of creating a strong platform to promote the services of Frontier Lifeline & Dr. K. M. Cherian Heart Foundation. Digital PR is something that Frontier Lifeline would be looking at for the first time, and with Hanmer MS&L’s proficiency in the space, we hope to have a decent online presence via various online platforms in a year’s time.”

Over the last 5 years Frontier Lifeline & Dr. K. M. Cherian Heart Foundation has been dispensing cardiac treatment and care for patients not nationally, but also internationally. Dr. K. M. Cherian and his team of dedicated surgeons have always been on the fore ensuring safe surgeries to all their patients. Serving the community with dedication and commitment has always been the ain of this hospital.

Avers Mr. Sunil Gautam, Managing Director, Hanmer MS&L Communications Pvt. Ltd., “Our understanding of the Health Care space has landed us up with this mandate for Frontier LifeLine & Dr. K. M. Cherian Heart Foundation. It is a matter of great honour for us to be associated with this prestigious hospital and more so with Dr. K. M. Cherian, whose expertise in the field of cardiac care is exemplary. We hope to promote and take this relationship to greater heights by supporting in activities initiated by the hospital. We look forward to delivering better and much beyond their expectations from PR.”

About Frontier Lifeline Hospital & Dr. K. M. Cherian Heart Foundation

Frontier Lifeline Hospital is a hospital that believes in human ethics, transparency & quality cardiac care with international standards. Frontier Lifeline offers amenities in cardiac diagnosis, treatment, research and education at a reasonable cost with round-the-clock individual care. With ‘Service before Self’ as a guiding motto, the hospital has a spectrum of a skilled team comprising of sincere and dedicated doctors, cardiac surgeons, nurses and paramedical staff. Applying advanced technology, the latest equipment, progressive healthcare and research, new avenues open out a kaleidoscope of life-saving and cost effective solutions to numerous heart diseases.

Covering every aspect of heart care, Frontier Lifeline runs the gamut of cardiac care with cardiothoracic surgery, Adult cardiology, Pediatric cardiology, Cardiac anesthesiology, Transfusion medicine and a dedicated teaching faculty.

The Hospital specializes in Pediatric surgery and heart and lung transplants. They have many firsts to their credit.

Dr. Cherian’s Hospital has also undertaken stem cell research, animal research, training, rural initiatives, and a mega Frontier Mediville Project in rural Tamil Nadu, which is a project with a vision into the future.

About Hanmer MS&L

Hanmer MS&L is a fully integrated communications firm and as Communication Consultants, the company provides a 360 degrees perspective to approaching client mandates. We can call Public Relations our core competency. Communications, thus, needs to be managed with a wider vision.

Founded in 1999, Hanmer MS&L, today is one of the top Communications firms in India. Present in over 45 locations in India, the company's territorial reach extends to the length and breadth in India and over 370 people spread across different locations. Hanmer MS&L is aligned to MS&L, one of the top 10 firms in Public Relations, Globally and a part of the Publicis Groupe– the 4th Largest Communications Group in the World.

Nadhiya Mali
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