Facebook Users Get Buying Power to Add to Their Social Network

fondalo launches facebook application that helps consumers build social buying power.

Portland, OR, May 23, 2009 --(PR.com)-- fondalo, Inc. today announced it has released its facebook application designed to make social buying accessible to over two hundred million facebook users. The new application allows consumers to come together around brands, products and services they are interested in and request offers on those items. All offer requests created within the fondalo facebook application build buying power as other users join. Once certain critical mass levels are achieved, fondalo advocates go to work to get companies to make offers to the group.

“Our research shows that over three hundred and fifteen million consumers are using one or more social networks currently. More importantly, most didn’t want to join another, invite friends again and manage an additional site profile.”, said Robert M. Caruso, fondalo, Inc CEO. “This facebook application delivers fun and value to millions of users without the obstacles of joining yet another site.”

fondalo was built to be used as either a stand-alone website, or as an application within facebook. Users can decide how they want to run fondalo and connect with friends as well as other like-minded users around specific brands, products and services. All fondalo offer request content is completely controlled by users, allowing them to easily request offers and invite other users to join.

The new fondalo facebook application delivers significant benefits to business as well. Companies focused on either local, regional or national markets can now get in front of millions of facebook users at costs reasonable enough for even the smallest local business. This exposure capability, as well as the core fondalo value proposition of enabling companies to market directly to consumers that have already said they will buy from you is truly unique.

John Altes, the company’s vice president of business development commented, "What we have really established here is reverse marketing. We remove the demographic and geographic guesswork and expense and bring self-identified consumer purchasers together with the brands and products they are asking for. Nobody else has done that within facebook."

The company has launched its user-side system, allowing users to build their category, product and service interests, make their facebook and external friend connections, then start requesting and joining offers from companies.

Local, regional and national companies that desire to gain the exposure of the fondalo facebook application to directly reach their interested audience are now signing agreements with the company. The fondalo company side system provides many search and tracking tools that provide detailed anonymous data designed to better connect the consumer and the business.

About fondalo, Inc.

fondalo, a social networking site designed to build buying power for consumers, is a start-up based out of the Portland, Oregon metropolitan area. fondalo is a user controlled social network that lets consumers decide what products and services they want and what kinds of offers they will accept from companies nationally, regionally and locally. Consumers can create offer requests for specific brands, products and services -or- join offer requests created by other users to build buying power and get the best deals.

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Contact
fondalo, Inc.
Robert M. Caruso
503-764-1444
www.fondalo.com
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