Kanpur, India, May 24, 2009 --(PR.com
)-- Los Angeles based Jordana Cosmetics Corporation has exclusively tied up with North India based Glanor Pvt. Ltd to make a foray into India’s booming cosmetic market.
Operated by the Bijou family for more than eighteen years, Jordana has taken a personal approach to the research and development of their popular range of color cosmetics. “The key to Jordana Cosmetics' long-term success is the ability to deliver department store quality and the hottest color cosmetic trends to customers at value-driven prices” comments Lisa De La Flor, Executive V.P. of International Sales at Jordana Cosmetics Corporation. She further adds “Jordana is proudly made in the U.S.A., the exceptional quality of our products remains unsurpassed in this market”. Distributed worldwide, Jordana's colors and product line are the most comprehensive in the industry, she claims, offering an exciting range of over 1,000 items. The expansive product range, quality, pricing and trendsetting fashion colors appeal to all ethnic demographics and generations De La Flor asserts. “With Jordana Cosmetics, the Indian women can now indulge themselves in attaining “Beauty’s Best Buy”. We are excited to eventually bring Jordana Cosmetics across India with this exclusive tie up” adds Ms. De La Flor.
Keeping in line with Jordana’s philosophy of offering superior quality cosmetics at affordable prices, Jordana shall be competing in the mass market segment which accounts for nearly 70% of total Color cosmetics sales with brands like Lakme’ and ColorBar.
Unlike most foreign brands which are launched in metropolitan cities, Jordana shall be first launched in Glanor’s hometown Kanpur, India often known as the “Manchester of India”. Glanor has decided to take a different route by choosing Kanpur as its flagship city, as smaller upcoming towns have largely been neglected by major players even though there is a growing potential in these cities with increasing disposable incomes and increased exposure to international beauty, fashion and lifestyle trends.
Jordana’s range for the Indian market has been carefully selected to suit Indian skin tones. Their Product line includes products for lips, nails eyes and face. Unlike most cosmetic companies, Jordana does not use any animal ingredients or animal testing and is thus suitable for Indian culture.
For more information please contact Glanor at:
Glanor Pvt. Ltd
433-D Defence Colony, Jajmau
Tel: (512) 240-3898