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National Lifestyle Magazine Launches Film Festival for Massive Singles Market

BLUfilm Shortfest, a festival created by Magazine BLU to expose filmmakers to the vast demographic of single moviegoers, has opened its call for entries. In turn, the BLUfilm Shortfest will provide a voice to singles throughout America. More info:

Pleasanton, CA, May 27, 2009 --( Magazine BLU, the Lifestyle Sourcebook for Affluent Single Adults (hits newsstands December 20, 2009) has opened the call for entries for the Magazine BLU BLUfilm Shortfest 2010 and is currently seeking short films and viral videos exploring single life.

This festival was created to expose emerging filmmakers to the publication’s affluent, entertainment-hungry, social demographic of single men and women (over 6 million affluent singles aged 25 to 44 in the US, alone*) via a series of nationwide city "minifests" in over 30 US markets (including Honolulu and Anchorage), and to position those filmmakers in front of the media, industry leaders, corporate giants, potential financial supporters and others they might not otherwise have the opportunity to reach.

Kimberly Toms, President and Publisher of Magazine BLU explains the festival’s larger purpose, stating, “Until very recently, single adults over age 25 or 30 did not really have a voice or media outlet specifically geared toward their interests and needs. The entertainment world at large is one that has historically focused upon the audience of marrieds, families, children, and – if speaking to singles – younger, teen and collegiate single men and women. The age thirty-plus, single demographic was largely overlooked, and virtually unconsidered.”

Ms. Toms continues, “Although we are in the genesis of development for this unique film festival, it is one that speaks to approximately 35 million American singles, particularly the more than 6 million who are of a higher economic means and the most socially outgoing individuals in the world. This group is rich with the desire to continually see new things, go new places, and enjoy new entertainment. Earning a minimum of $50,000** per year and an average of well over $100,000, single affluents have the means to attend many social and entertainment functions. Despite that hunger and their money to spend, few filmmakers have ventured into this large, healthy niche market. So, BLUfilm Shortfest is here to connect filmmakers who focus upon single life with the eager viewers who live it, everyday.”

In 2010, the First Annual BLUfilm Shortfest will explore the question, "Is the grass greener on the single side of life,” through a theme of “On Being BLU,” a tongue-in-cheek reference to both the magazine’s name and its demographic.

The best films win up to $5000 in cash and prizes, plus screening in over 30 US cities, with associated media relations and publicity, and live audience potential of approximately 42,000 viewers. Filmmaker selection also includes editorialization (and photo shoot) in Magazine BLU, as well as showing of the film(s) on Magazine BLU websites.

For more details and to enter, please visit the Magazine BLU website at, and the specific BLUfilm Shortfest website at


*According to US Census Current Population Survey, 2007 Annual Social and Economic Supplement
**Affluence defined by $50,000 or higher income in all US markets (varied economies), with a stronger focus upon averages of $100,000 annual income or higher.

Magazine BLU’s tagline of “Exploits, Indulgences, Decadence – Shared” confirms the publication’s direction toward presenting diversionary information and ideas sought and enjoyed by unmarrieds with the annual income of $50,000 or more. Distribution is both digital and ink-on-paper version that will be available throughout major booksellers and grocery stores coast-to-coast, as well as in Canada, as of December 2009.
Contact Information
Magazine BLU
Kimberly Toms

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