Xylem Digital Completes New Web Site for the Denver Center for the Performing Arts New Site Meets the Web Content Accessibility Guidelines for Use by All DCPA Patrons

Xylem Digital, a Denver-based digital advertising agency, launched a redesigned Web site for The Denver Center for the Performing Arts (DCPA). The site, www.denvercenter.org, gives a dramatic backdrop to expanded content and is compliant with the Web Content Accessibility Guidelines (WCAG) offering patrons in-depth information on theatrical productions, online class registration and multi-media libraries in a easy-to-use Web experience.

Denver, CO, May 28, 2009 --(PR.com)-- “Throughout our 14-year online presence,” said Randy Weeks, president, The Denver Center for the Performing Arts, “the Denver Center has maximized our patron’s online opportunities with cutting edge tools such as online ticketing and print-at-home tickets. This new site not only provides a streamlined user experience, but it also adds depth to each visitor’s pre- and post-show exploration.”

After a national RFP process, Xylem began a 12-month Web site analysis using focus groups and meetings with advisors to the Denver Center, including Board members and trustees. Focus groups, made up of DCPA subscribers and single ticket buyers, helped better understand the ways in which patrons utilize the Web site, while the WCAG provided the necessary features needed to be accessible to all levels of visitors. The result of the fully redesigned and multi-functional Web site immerses the visitor in a whole theatre experience.

“Our main goal with the DCPA site was to incorporate a more involved experience for each and every patron,” said Scott Snyder, CEO, Xylem Digital. “We reorganized the site content so that visitors and patrons could navigate easily and quickly with any computer, smart phone or Internet connection, while experiencing an attractive and theatre-centric Web site.”

About Xylem Digital
Xylem is a leading independent digital advertising agency working with top brands around the globe. To deliver measurable results, Xylem empowers brands to leverage complete interactive capabilities with strategically designed integrated campaigns. Established in 2000, Xylem has offices in Denver, Colorado and London, England. For more details, visit www.xylemdigital.com.

Xylem Digital
Amie Cavarra
Scott Snyder, Xylem Digital