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Dovetail Releases New Version of the Dovetail® Application

Denver, CO, May 29, 2009 --( Dovetail announces a new release of the Dovetail Application. The Dovetail Application was developed specifically for direct marketers and allows them to quickly run counts, pull lists, perform analyses, run reports and assess direct marketing campaign performance from one easy-to-use interface—all from the convenience of your desktop web-browser. Now, the Dovetail Application’s export to Excel feature is even more powerful and faster than before. In addition, a variety of features and enhancements requested by our clients have been added—making the overall user experience better than ever.

Dovetail—The Marketing Database Company
Dovetail develops, maintains, hosts and provides access to marketing databases. For over a decade, they have been refining a successful database architecture that has proven adaptable to any vertical industry. Their solution is so unique, it can be easily and quickly customized to meet individual client needs, while still offering mid-size marketers an extremely affordable solution with a fast roll-out—usually in 90 days or less.

The Dovetail solution offers direct marketers an easy way to manage marketing touches, create control groups and randomize records. In addition, marketers can easily perform ROI analysis on past campaigns or quickly profile responders and non-responders. The solution provides access to all of your marketing data in a single repository—such as customer, transactional and third party enhancement data. Your customized marketing database contains all of the data elements that are important to you based on the business rules that you define. Dovetail gives you a complete marketing database solution.

About the Dovetail Email Application
Dovetail also offers an email application that enables marketers to easily create, deliver and track graphically rich emails. In addition, the Dovetail Application is fully integrated with the Dovetail Email Application. Allowing you to work on your email campaign and access your email list without moving to another application.

To learn more, visit or to schedule a demo of the Dovetail Application, contact Jeff Barela at 303.904.4771 or

Contact Information
Jeff Barela
9137 S Ridgeline Blvd., Suite 210
Littleton, CO 80129

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