Howcast for iPhone Application Reaches More Than 500,000 Downloads

New York, NY, May 29, 2009 --(PR.com)-- Howcast.com announced today that its free iPhone application, Howcast for iPhone, has topped 500,000 downloads with over 250,000 downloads in the month of May alone. The Howcast iPhone application is one of the Top 25 of all free applications in the iTunes App Store, and is #1 in the Lifestyle category. The app is also exhibiting high engagement rates with users spending over 18 minutes a day searching, browsing, and watching how-to videos. Released in October 2008, Howcast for iPhone is the first and only iPhone application devoted to how-to videos available in the iTunes store, and Apple recently featured Howcast for iPhone in their television advertising campaign. The ad (called "Itchy") featuring Howcast is also available online at http://www.apple.com/iphone/gallery/ads/.)

Howcast for iPhone provides a mobile how-to video solution for any iPhone or iPod Touch user. From their iPhones or iTouches, users can easily access all of the videos shown on Howcast.com and find a video that shows them how to do virtually anything. Howcast for iPhone users can access useful and engaging how-to content away from their computer and find an answer to their how-to question anytime, anywhere they need to know how.

"Our goal was to make our library of how-to videos even more useful by providing access to these videos wherever our users might be, so they don't have to be tied to a computer every time they want to know how to do something," said Sanjay Raman, Howcast Co-founder and Vice President of Product Development. "We're delighted that we've achieved that goal, with over 500,000 users downloading Howcast for iPhone. It's also great to see that people who have given the app a try are finding it so helpful, given they are spending an average of 18 minutes per day using it."

About Howcast Media, Inc.

From "How to Write a Resume" to "How to Jump-Start Your Car," Howcast provides the answer to any how-to question and engages consumers to watch and share free, useful how-to videos and guides produced in-house at Howcast Studios, as well as by innovative media partners, trusted brands, and individual contributors. This content is distributed across a growing network of web, mobile, and cable partners, including such notable destinations as YouTube, MySpace, Hulu, AOL, Yahoo!, Comcast, Apple, TiVo and Verizon. In just over a year, Howcast been named a top web site of 2008 by both TIME and PC Magazine, nominated for two Webby Awards and has had its iPhone app featured in an Apple iPhone commercial.

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