Site Helps Women in Small Business Leverage Assets

Press Release outlines the purpose of WomeninJourney.com as well as the benefits for women in business and those who inspire to be.

Nashville, TN, May 28, 2009 --(PR.com)-- Small business is big business for women who network during an ailing economy. A new web-based community at www.womeninjourney.com is available to help women leverage their assets by marketing and exchanging services with other business professionals.

An offshoot of Women in Journey, an inspirational book series, the website facilitates networking among women who join the online business directory. Whether selling a product or service, e-networking is an effective tool for business owners and aspiring entrepreneurs. The online web directory is designed to inspire women to decrease unnecessary expenditures and increase revenue.

How does it work?

Some refer to this sharing or exchange of goods, services, information, and mentorship as the “barter” system. The business term is “synergy”—one plus one equals three. Whatever you call it, the result is that members of the web community benefit.

Say Jane Smith, owner of Jane’s Cleaning Service is in need of specialized marketing, but has a small budget. She finds Anderson’s Marketing listed in the Women in Journey Directory, and contacts the owner regarding her needs. The marketing firm offers her tips at a minimal charge or at no charge at all. Jane implements the tips and her customer base expands. She lives too far to offer her services to Anderson’s Marketing, but she’s ready to “pay it forward” to the next member who contacts her from the directory.

Who benefits?

One of the missions for the site is to attract women who have enough business experience to lend a helping hand to others, especially during a slow economy. In addition to marketing business brands, the site encourages women to build lasting relationships. This level of professional mentoring is unparalleled to a small business owner who is forced to hire a consultant. The idea is for women to band together and become their own business consultants. It’s a win-win network for all involved.

The only cost involved for women to begin taking advantage of all benefits, is a nominal membership fee of $6.99 for six months. In addition to a business being listed, an option is available for business owners to list their specific needs. Women in Journey gives full discretion as to how and when a business owner networks with other professionals. Active monitoring of the new directory listings, however, will provide the most effective method for members seeking specific services.

Nurturing Dreams

The site also promotes mentoring and confidence building for women to find creative solutions to work-based problems. Visionaries, women in ministry, and those with specialized services are all welcome to join and contribute their dreams, visions, and business talents.

Women in small business no longer need to feel like they are “in it alone.” Joining the directory at www.womeninjourney.com gives them a sense of community at their fingertips. The online community of like-minded professionals inspires a shared-vision to make each member more successful. There may or may not be a direct exchange of services. However, the networking possibilities are endless.

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Women in Journey was established as a magazine in 2004, and became a book series in 2007. The brand has now expanded into a new web-based community for women. Women in Journey was founded by DemmeHouse Publishing.
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Women in Journey
T. Bre Jackson
(615) 598-4676
www.womeninjourney.com
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