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A Custom IDX Broker Integration Sets Realtor Kent Redding’s Website Apart from Others

The IDX Broker software is used to speed up the online real estate search process, saving agents, brokers, and their clients both time and hassle.

Eugene, OR, May 29, 2009 --( Kent Redding with Prudential Texas Realty has employed IDX, Inc. to give his real estate website an advantage over his competition, by incorporating a custom IDX solution. Visitors to Redding’s site in Austin, Texas and its surrounding areas can now browse and abundant amount of property listings and details on the Austin MLS (ACTRIS), and all without ever being redirected to a different web page.

This innovative Internet Data Exchange (IDX) technology formats the information taken from the ACTRIS, and displays it on Redding’s site in a seamlessly integrated manner. Clients are then provided with search options, such as: basic, advanced, map, address and listing ID, giving them the resources to personalize their online property search, in efforts to find their ideal home. Once the home seeker has narrowed their search, they may be conveniently linked to email property details, contact the listing agent for more information, view photos and large photo galleries, schedule a showing, print flyers, pinpoint the property on an interactive map, and calculate likely mortgage payments.

An administrative login dashboard enables Redding to customize the complete look and feel of his real estate website. It is here that he is given the ability to create dynamic title tags and custom XML codes, increasing his listings visibility, and their chances of being syndicated to popular real estate search engines. Redding has the resources to edit his CSS and global wrappers, developing a unique branding throughout each page of his site. He also has access to traffic reports, detailing which pages and listings on his site are being viewed most frequently. All of these tools aide in Redding managing his business more efficiently, and in turn generating more revenue.

About Kent Redding
“My mission is simple - to run a profitable business while maintaining a balance in all aspects of life. I am committed to being totally forthright and honest with my clients. I maintain a fun and positive attitude in striving to meet my clients’ needs. I realize that my creative strategies and hustle may be advanced, and not necessarily the “industry norm”, but I know that I must make that extra effort to help my clients attain their goals. I have a strong belief in my exceptional services and I am committed to providing outstanding results to each and everyone who hires me.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit

Contact Information
IDX, Inc.
Cara Anderson
PO Box 71866
Eugene, OR 97401

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