Quarry Partners with Eloqua to Bring Marketing Automation Platform to B2B Customers

Waterloo, Canada, June 03, 2009 --(PR.com)-- Quarry Integrated Communications has joined a select group of communications agencies worldwide in being recognized as a Certified Agency Partner by Eloqua, the category-defining marketing automation leader.

“Eloqua’s award-winning marketing automation platform, in concert with our own trademarked Relationship Builder™ system, will enable our clients to do more with less – while enhancing the overall customer experience,” says Quarry President Ken Whyte. “Specifically, we can help marketers rapidly design and deploy highly-targeted campaigns to generate demand, monitor and track individual responses, and continuously nurture relationships based on their profile and activity. This also helps build alignment between sales and marketing by identifying and passing along only the most qualified ‘purchase-ready’ leads to the sales force.”

“Relationship Builder – and its use of marketing automation technology – expands the possibilities for marketers, accelerating the Speed-to-Relationship™ with prospects, customers and influencers. The core marketing skills of strategy, insight, design and message development are as relevant as ever. But to capitalize on the possibilities, these skills need to be integrated within a new context. Relationship Builder maps a best practice model for that integration, and brings it to life.”

Partners that attain the Eloqua Certification Partner status have a proven competency in developing and deploying Eloqua’s marketing automation solutions. Eloqua automates, executes, and measures key marketing and lead management processes along every step of the sales funnel – from lead generation to close. Delivering unparalleled flexibility, functionality, and results, Eloqua is the marketing automation platform of choice for leading marketers around the world.

“We are pleased to welcome Quarry to our community of Certified Partners,” said Robert Brewster, senior vice president, Business Development, Eloqua. “The combination of Quarry’s insight into the business-to-business marketplace and our proven marketing automation solutions will arm our joint customers with the power to succeed.”

About Quarry Integrated Communications
Quarry Integrated Communications helps marketers with insight-driven solutions to the challenges of brand positioning, demand creation and customer experience design. Visit Quarry at www.quarry.com, and learn about Quarry’s suite of trademarked methodologies at www.builders.quarry.com.

Relationship Builder™ and Speed-to-Relationship™ are trademarks of Quarry Integrated Communications.

To learn more about how marketing automation can improve your lead development program, call Ken Whyte at 888.570.2020.

Quarry Integrated Communications
Meredith Fuller
519-570-2020 ext. 2443