Top Sport Specific Eyewear Retailer Launches Web 2.0 Site

Portland, OR, June 04, 2009 --( A Sight for Sport Eyes (,) a leading retailer of sport specific eyewear and sunglasses, announces launch of new website with improved functionality for consumers.

A Sight for Sport Eyes, one of the pioneers of e-commerce and a leader of the sports eyewear revolution, looks to renew their place atop the growing list of online sunglass retailers. Unveiling the brand new website, A Sight for Sport Eyes CEO Shannen Knight commented, “The time was right for the release of our new website. Along with a fresh new design, the site offers much greater usability with easier navigation by brand or sport.”

The changes do not stop with the look and feel, though. “Our new shopping cart is easier to use and offers a much smoother transaction with better search functionality. It also has an intuitive feature that shows the most popular styles and allows customers to offer product reviews while automatically showing any sales or specials we’re currently offering.”

Always an innovator, A Sight for Sport Eyes also now offers a unique rewards programs allowing customers to earn rewards points that can be redeemed for future purchases.

Shannen went on to say, “I’m especially excited about with how our new shopping cart presents all prescription lenses options on a single page in a clear and easily understandable way.” In addition, the new shopping cart is seamlessly integrated to accept PayPal and Google payments.

While the website has changed, A Sight for Sporteyes status as the leader in the growing sports eyewear sector has not.

About A Sight for Sport Eyes (

Founded in 1996, A Sight for Sport Eyes was created as a destination for athletes in search of sport specific eyewear and as a resource to educate consumers about the growing risk of eye injuries. Sports eyewear is a growing niche in the optical market, as more athletes and parents learn of the inherent risk of sports related injuries to the eyes. A Sight for Sport Eyes offers performance plus protection.

About Shannen Knight:
Shannen Knight is the owner and CEO of A Sight for Sport Eyes. She has a business marketing degree from University of Southern California and is a board certified dispensing optician. She has worked in the optical industry for over 15 years and is a respected expert in sports eyewear and sports related eye injury and eye protection. In addition, Shannen has been published in several trade journals and has appeared on television and radio multiple times.

Contact Info:
A Sight for Sport Eyes
385 N. State St. (Hwy 43)
Lake Oswego, OR 97034

A Sight for Sport Eyes
Shannen Knight