Colorado Springs, CO, June 05, 2009 --(PR.com
)-- SmartTracks, the online tool designed for direct marketers so they can plan and launch direct mail and email campaigns for their clients, has launched three product demonstration videos:
- Traditional Marketing – why traditional marketing techniques fail
- Relationship Marketing – how relationship marketing differs from traditional marketing and how relationship marketing will increase responses and sales
- Application Demo – an overview of the SmartTracks software system and how it can be applied to relationship marketing
All of the above videos are posted on the SmartTracks.com web site as well as on YouTube.
“The videos provide an additional vehicle for our audience to learn more about SmartTracks at their convenience,” says Dave Talbot, VP of Sales and Marketing for SmartTracks. “All three allow visitors to understand the benefits of SmartTracks and how integrated it is with relationship marketing best practices.”
SmartTracks is marketing automation software that allows direct marketers to systematically advance prospects and convert them from “just-interested” to “sales-ready.” Marketers can easily create and manage integrated, mixed-media, multi-touch marketing campaigns using personalization techniques that increase overall response rates 200-1,000%. It’s relationship marketing made simple and affordable.