Robbinsville, NJ, June 07, 2009 --(PR.com
)-- Winters Advertising & Public Relations, a marketing communications firm specializing in the hospitality industry, is pleased to announce a strategic partnership with EcoGreenHotel, a leader in sustainability services for lodging properties.
EcoGreenHotel evaluates designs and implements green initiatives in lodging properties globally. “There’s more to carrying out a green lodging initiative than just distributing some linen reuse program placards” says Scott Parisi, president of EcoGreen Hotel. “Design and implementation of an effective and meaningful sustainability plan improves not only the environment, but also a property’s bottom line. It is in a hotel’s best interest to effectively communicate that commitment to all stakeholders. Partnering with Winters gives us the ability to create and implement an effective marketing communications strategy to accomplish that goal.”
Winters and EcoGreenHotel have developed a menu of affordable options that will provide a custom marketing communications plan to fit a property’s needs and budget. Whether a green hotel requires a new banner ad, a tightly-focused special event promotion or a full-blown comprehensive marketing strategy, Winters and EcoGreenHotel will make it happen.
Sustainable development promotes economic development, social equity and environmental protection. It is gaining in importance among consumers, corporations, government and non-government organizations. The hospitality industry is at the threshold of adopting green initiatives universally. Those who pioneer the process will clearly emerge the leaders.
“Letting all stakeholders – investors, corporate clients, consumers, employees and vendors – know about your sustainability strategy is just as important as setting and implementing that strategy in the first place,” said Janet Winters, Principal at Winters Advertising & Public Relations. “That’s why we’ve partnered with EcoGreenHotel to provide a step-by-step process for communicating with key stakeholders. Eco-marketing is a very specialized discipline, and combined with our expertise in hospitality marketing we can provide a laser focus. The combination makes EcoGreenHotel’s offering unique in the field.”
About EcoGreenHotel: EcoGreenHotel is a resource designed for green hospitality professionals to learn about the latest green hotel news, products and services. The company also conducts green audits of hotel buildings and operations and creates custom plans for properties to develop and implement environmental management systems. Additionally, EcoGreenHotel hosts on-site workshops and staff training, and guides facilities through the LEED certification process. To learn more about EcoGreenHotel, visit www.EcoGreenHotel.com
About Winters Advertising & Public Relations: Winters Advertising & Public Relations is a full service marketing communications firm specializing in the hospitality industry. Founded in 1986 by Principal, Janet Winters, the firm brings strategic thinking and creativity to traditional and on-line media. Services include strategic planning, branding, pr, ad creation and production, media placement, experiential marketing and web development. Additionally, Winters Advertising & Public Relations offers specialized Eco-marketing services to promote hospitality sustainability. For more information, visit www.wintersadv.com