Midland Park, NJ, June 10, 2009 --(PR.com
)-- Virtual business partners Susan Hoekstra and Marlene Caroselli have joined forces to offer corporate training, consulting, and business books to corporations, government agencies, and non-profits. Introduced by Mindy Schwartz of Full Circle Admin Services, the training/consulting team collectively has a half-century of experience to offer their clients.
Susan owns Susan Hoekstra & Associates and is an experienced senior manager and consultant who spent the past 25 years working with multi-sized, fast-paced companies in the manufacturing, distribution, membership services, franchise and financial services industries. Over the years, she has developed a penchant for developing strategic service initiatives that drive growth and value to clients, employees and shareholders. Most recently, she worked at a $5 billion corporation, responsible for their service strategy, and released book, The Service Journey, now available from Amazon.com or barnesandnoble.com.
The Service Journey is a no-nonsense, straightforward approach to delivering excellent service that will give the direction and confidence needed to get you and keep you on track. Susan has found that often managers start out very enthusiastic, convinced they too can differentiate their firm through the service they provide. Often that enthusiasm dissipates as the challenges of running a business interfere. Susan shows why it’s so important to stay the course and do what is right by the client, and through real-life service experiences shows how to align your organization's behavior with your vision, avoid missteps and develop a customized 12-step service strategy.
Susan delivers dynamic, interactive service presentations, customized for each business, around various service topics that engage the small or large audience. Audience members walk away with a strategic understanding of service and tactics that can be immediately applied to improve the clients' experience. Consulting services are also offered that can help develop, implement or evaluate customized service programs. Topics for both presentations and consulting services include: implementing service standards, proactive service, service recovery, and service alignment.
Marlene is a curriculum designer, keynoter, and the author of 60 business books. She works with universities, non-profits, corporations and government agencies to help working adults enhance their careers. Her most recent book is part of the Crisp Fifty-Minute Series. Titled 8 Leadership Tips from Real Leaders, it features a number of leaders who share the secrets of their success. Among them are Colleen Barrett, President of Southwest Airlines, retired Brigadier General Preston Taylor, and Salva Dut, one of the Lost Boys of the Sudan and founder of the Water for Sudan project. Visit www.axzopress.com to obtain your copy.
One of Marlene earlier books, Principled Persuasion: Influence with Integrity, Sell with Standards, was named a Director's Choice by Doubleday Book Club. The book acknowledges that it's fairly easy to influence but much harder to influence with integrity. Various integrity gauges are included in the book, which is a comprehensive, user-friendly compilation of checklists, interviews, insights, self-assessments, and tips for increasing your personal influence in order to achieve win/win/win outcomes.
Now available as an e-book, Principled Persuasion has a list of Do's and Don't's, as well as an equally valuable list of Will's and Won't's. For example, the e-book cites the ancient Buddhist saying "Anything you do is everything you do." It then offers this "Will": [You will] "Find others influenced by your every gesture. Act with integrity in every case." The e-book, like its author, is an encourager of risk-taking, as shown in this "Won't" recommendation: [You won't] "Grow unless you challenge yourself in big and/or small ways."
No matter your training, consulting, seminar or conference needs, Susan and Marlene will respond to your inquiry with professionalism and full attention to the details of your situations. Contact them at the addresses provided above.
Marlene Caroselli, Ed.D.