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Highland Homes Launches New Web Site

mRELEVANCE LLC team creates search engine optimized site for Florida Home Builder

Hillsborough County, FL, June 11, 2009 --( mRELEVANCE, LLC is pleased to announce the launch of the revamped Highland Homes Web site, This highly optimized site offers a new theme that better showcases the builder's homes and community locations with an updated search function and online chat capability. The Highland Homes website better integrates social media tools including the Highland Homes blog, model home virtual tours on YouTube and photos on Flickr, as well as the Highland Homes' Facebook, MySpace and Twitter pages. The updated site is part of the overall Internet marketing strategy created for the Florida home builder by the mRELEVANCE team.

Highland Homes, named 84th in the nation on Builder Magazine’s Top 100 Builders list, builds exceptional homes at an affordable price in some of the most sought-after Central Florida cities.

The new site has an updated design and offers improved navigation and interactivity and enhanced functionality. This combined with a clearer structure and stronger focus on product offerings makes information easier to obtain. New home shoppers can find homes and neighborhoods, by searching by price, location, number of bedrooms and baths and floorplan. The site is also more visually appealing to users, with information organized in an easy to follow format.

Mitch Levinson, MIRM, CSP, MBA, managing partner of mRELEVANCE, LLC, explains some of the new social media marketing components of the Web site. “The news section is built as a blog, and offers frequent updates and news about Highland Homes and its communities,” says Levinson. “This section also serves as the core of the company's social media marketing program, offering consumers the opportunity to connect with the company through various social networking outlets, read about company happenings and news and get answers to frequently asked questions. Links to Highland Homes' social networking and social bookmarking outlets are at the bottom of each page on the site, helping shoppers connect with the company through ActiveRain, Facebook, and other avenues.”

The site also includes information on the Highland Homes Personal Selection Studio, financing options, construction process, home warranty and more.

About mRELEVANCE: mRELEVANCE, LLC, is a public relations, Internet marketing and social media firm designed to meet client needs in a changing marketplace by building online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.

With offices in Atlanta and Chicago, we can connect your company with buyers and build relevant relationships nationwide. For more information, visit or call 770-383-3360 or 847-259-7312.

Contact Information
Carol Flammer

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