London, United Kingdom, June 14, 2009 --(PR.com
)-- Velocity, the B2B marketing agency specialising in technology companies, today announced the publication of a free 49-page eBook called The B2B Content Marketing Workbook.
The eBook is available to download now from the Velocity website: www.velocitypartners.co.uk.
“In the era of information overload, Content Marketing is probably the single most important thing a B2B marketer can do,” says Stan Woods, Velocity MD, ” You can have lousy brochures. You can be a social media luddite. But if you get content marketing right, the world will beat a path to your door — and your sales guys will throw rose petals in your path (it’s embarrassing but feels kind of nice, too.).”
The Content Marketing Workbook covers topics like these:
* What Content Marketing and Thought Leadership are
* Why you need to get good at them (and fast)
* Why you’re perfectly placed to do it really, really well
* How to pick a topic prospects care about
* How to go beyond the dry, stale white paper
* What we think ‘good’ looks like — lots of examples
It’s free, it’s fun and it’s as fresh as new-baked bread plucked from a hot oven.
“This is the single best overview I’ve yet seen on strategic B2B content marketing”, says David Fideler, B2B marketing strategist and founder of the B2B Lead Nurturing group on Linked In, ” I can’t imagine anyone being disappointed by the ideas and value delivered.”
Download the Content Marketing Workbook here: