Beverly Hills, CA, June 14, 2009 --(PR.com
)-- Super Value Produce is a direct beneficiary of the current revolution occurring within the legal world. The company began as a small grocery store offering food and produce out of a solitary storefront in Los Angeles, California. In just three years, Super Value Produce has grown exponentially and now operates eleven stores across the state.
Super Value Produce did not thrive immediately however. The company began as a supplier of healthy supplemental foods under California’s Women, Infants and Children Program (WIC). Although the company was moderately successful, high legal bills, and impersonal representation prevented Super Value Produce from experiencing the growth that it expected.
Like many growing companies, Super Value Produce was previously represented by a large international full-service law firm. Although service had been sufficient, the high billable hours and impersonal nature of a large law firm did not fit the needs of a growing company like Super Value Produce. “We had so many other costs, it just didn’t seem logical to pay huge fees for legal services” says Sam Alladawi, President of Super Value Produce.
Super Value Produce is not alone. Recently, many companies have begun to turn away from the big firm model in favor of more cost effective and personal representation. Former big firm attorneys such as P. J. Javaheri, Esq., partner of the Juris Law Group, realized that “big law firms are outpacing the market with their fees.” As an attorney at the Los Angeles office of Winston & Strawn LLP, a large international multi-practice law firm, Javaheri observed that the ever-increasing hourly rates and legal bills of the large firms often ignore the changing status of the economy and the struggles their clients are facing.
Thus, with several other large law firm attorneys, Javaheri started Juris Law Group and found the recipe for success for its attorneys and their clients.
Javaheri took the aims of a large law firm and combined them with the intimate service of a boutique firm and the attention and perspective of in-house counsel. By eliminating huge partner salaries, and unnecessary overhead, clients of Juris Law Group get all the skill, experience and training of a large law firm attorney often at hourly rates less than half of what large law firms charge.
“Juris Law Group is a business-centric legal practice, where we put the interests of our clients and their businesses first,” says Javaheri. “We give the same level of expertise and experience as large law firms. We just charge less.” One of the first companies that chose to utilize the services of the Juris Law Group was Super Value Produce.
So far, the advantages of the new legal model for Super Value Produce have been enormous. By retaining Juris Law Group as outside general counsel, Super Value Produce has been able to cut costs dramatically while retaining the same quality representation. “We were able to reduce the hourly rate by half, while still keeping the same exact attorney” says Alladawi.
Currently, Super Value Produce retains Juris Law Group on a flat-fee payment plan. Under this arrangement, Juris now acts as outside general counsel and Juris attorneys manage all legal matters for one flat-fee per month. For a fraction of the cost of a big firm, Super Value Produce now retains a team of former big firm attorneys available at all times for easy consultation.
“The Juris model is the right fit for us” says Alladawi. “Before, we were really hesitant to seek help or advice from our attorneys because of the crazy hourly rates they charged. Now, we never hesitate to call for advice on any matter; big or small.”
In addition to lower fees, the personal nature of the Juris legal model allows the firm to grow with the client. As Javaheri says, “As our clients grow, we work with them to solve issues that expansion typically brings, including changes in key relationships, acquisitions of new operating facilities, purchases of new business, financing growth, and resolution of owner disagreements.” This personal representation has been immensely important to the development of Super Value Produce.
As big law firms continue piling up bills inconsistent with today’s economic market, it may be time to reconsider how law firms traditionally operate. By taking the big law firm model and dismantling it, Mr. Javaheri may have done just that. Super Value Produce is one out of a hundred companies that have already benefitted from this new legal model. It is not farfetched to say that many more companies, both big and small, will soon be following their lead.