Indianapolis Based Design Firm Becomes National Lottery Service Provider

Indianapolis, IN, June 17, 2009 --(PR.com)-- When it comes to product design, JS Design Concepts (JSDC) is a known player in the Indiana market. Now with the explosion of their Retail Environment Division, Director James A Spaulding Sr., is determined to establish their company as premiere service providers to Lottery’s across North America.

When asked how and why this new venture came about, Mr. Spaulding responded, “We were in the process of expanding our client roster for our Retail Division, when we stumbled upon the lack of innovation in current lottery environments. Knowing that the North American Lottery is a billion dollar industry, it just made sense for us to pursue the enhancement of the Lottery experience for vendors and players both.”

Having both product design capabilities and retail environment specialists, JSDC believes that they are the perfect fit for the ever evolving lottery industry. After addressing several game play issues and conceptualizing solutions for future self-play units, JS Design Concepts has been added to the list of service providers by the North American Association of State and Provincial Lotteries (NASPL). Already providing in-store solutions for heavily branded clients like, Wal-Mart, Finish Line, Sunoco, Lowes and Office Max, the team at JSDC are ready to provide lottery’s across North America with visual merchandising elements and strategies to stimulate further growth.

“Our ultimate goal is to enhance the lottery game-play experience as a whole for consumers and vendors alike. This will span from branding and signage programs, to new set ups for self-play machines and terminals.” Mr. Spaulding later commented. The program manager at JSDC also indicated that several professional relationships with other pre-existing NASPL service providers will be formed in order to maintain a consistent level of quality.

JS Design Concepts is an Indianapolis based design firm specializing in Product Design and Retail Environments. Lead by Director, James A Spaulding Sr., who is also chapter chair of iDSA Indiana, JSDC has exploded onto the scene since their move to downtown Indianapolis in early 2009.

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