With Midterms Looming, Leaders of the $300 Billion Electronic Retail Industry to Get a Bit of Beltway Buzz

Frank Luntz to Address Electronic Retailing Association Leaders at Third Annual Leadership Dinner, Give Predictions of Political Winners & Losers.

Washington, DC, August 17, 2006 --(PR.com)-- Though far from Capitol Hill, on Sunday, September 10, noted pollster and political consultant Frank Luntz will provide an audience of Fortune 500 direct response marketing industry leaders of the Electronic Retailing Association with an exclusive inside look at the upcoming mid-term elections and ‘08 presidential race during its Third Annual Leadership Dinner in Las Vegas, Nevada.

Luntz, who was a consultant on NBC’s hit series West Wing and continues to be a leading voice in political forecasting, campaigns and polling will share his prognostications of the political winners and losers in 2006 and 2008 and the potential impact on entrepreneurial and online businesses.  Luntz will also reveal the results of an exclusive Net Neutrality survey commissioned by ERA during the event.

“Frank’s insightful, often controversial and always sensational findings and commentary are sure to further stir the national political debate,” says Bill McCllelan, ERA Director of Government Affairs. “With every congressional and legislative cycle, new initiatives arise that have the potential to drastically alter the state in which electronic retailers do business. Frank has a knack for always having his finger on the pulse of the American public and sensing which way the political sands are going to shift.”

The media are encouraged to attend and cover this news-making event.

Who:                         
Frank Luntz, Pollster/Consultant                                
NBC’s West Wing                                  
MSNBC Contributor

What:                        
Electronic Retailing Association 3rd Annual Leadership Dinner

When:                       
Sunday, September 10th, 2006                                  
7:00 pm – 9:00 pm

Where:                     
Mirage Hotel, Las Vegas, NV                                  
St. Croix Room (AB)

Advance media registration is now available online at www.retailing.org/new_site/communications/press.asp.

Registration is complimentary for credentialed members of the news media.

About the Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association is the only trade association in the U.S. and internationally for major companies in the multi-channel electronic retail industry, which includes infomercials, short-form commercials, live shopping channels, the Internet and radio. ERA counts industry leaders like Guthy-Renker, HSN, QVC, ShopNBC and eBay among its member companies.

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Enten & Associates
Andrew Brady
301-913-0010
www.enten.com
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