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Paskill Stapleton & Lord

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SMART On-Campus Recruitment Training for College Admissions Staff

Paskill Stapleton & Lord updates successful two-day training seminar to reflect the changes in economy and new student prospect.

Glenside, PA, June 18, 2009 --( Developed in response to the new realities of college and university recruitment, Paskill Stapleton & Lord, announced its Sales Management & Academic Recruitment Training (SMART) seminar. This two-day training, which is usually held on campus, provides admissions staff with a proven approach to help them become more effective and productive recruiters. For more information or to set up an appointment for this summer call 413-739-5289 or go to:

“Today’s admissions departments face a new economic landscape and a far more sophisticated student prospect than ever before,” said David Black, Vice President, Paskill Stapleton & Lord. “Student prospects approach the admissions process very differently than they have in the past. They use the Internet and social media to help make decisions, and they are not afraid to play one college off another.”

The SMART seminar, which can be customized to meet a college’s specific needs, takes a fresh approach to academic marketing and recruiting. It is designed to help colleges and universities:

· Increase the number of applications generated
· Recruit more top students
· Increase yields
· Build stronger networks
· Develop better recruiting skills

“We emphasize one-on-one recruiting to make sure every student contact is more meaningful and productive,” said Black. “It is not enough to contact a student on Facebook and ask them if they have made a decision. Recruiting a top prospect means establishing a meaningful dialogue, one that helps them achieve their goals. The SMART seminar gives practical tactics based on real experiences for recruiters of all levels of experience.”

The two-day, on-campus SMART seminar covers these main areas:
· Academic Marketing
· Prospect Management
· Academic Sales
· Relationship Marketing
· Helping Students Achieve Their Goals
· Recruit One Student at a Time
· Co-purchase: Working with Parents & Families
· Recruiting Toolbox
· Cultivating Relationships

Paskill Stapleton & Lord has offered recruitment training seminars for 15 years to over 200 colleges and universities. Following the seminar colleges receive a written assessment of what admissions team accomplished, complete with recommendations on how the institution can continue to improve its recruitment efforts. The cost for the two days of training is $3,500 plus travel related expenses. This fee includes all travel time, preparation time and instructional materials for up to 20 participants. For more information call 413-739-5289, send an email to or go to:

About Paskill Stapleton & Lord
Founded in 1986, Paskill Stapleton & Lord is a full service marketing and consulting firm that specializes in admissions recruitment, development and marketing for Colleges and Universities. It has offices in Glenside, PA and Springfield, MA.

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Paskill Stapleton & Lord
John Stapleton

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