London, United Kingdom, June 24, 2009 --(PR.com
)-- The results from 774 respondents to ISPreview.co.uk's latest survey reveals that 58.6% of UK consumers are still not satisfied with the broadband speed they receive from their current ISP and 55.2% would be willing to pay extra for “significantly faster” performance.
"While the news bodes well for proponents of faster next generation broadband services, such as those being deployed by Virgin Media (50Mbps) and BT (40Mbps+ FTTC) over the coming years, it also suggests that many existing services are still failing to meet consumer expectations," commented Mark Jackson, ISPreview.co.uk's Editor, on the results. "Ofcom’s voluntary Code of Practice (CoP) on broadband speed, which the majority of UK providers have agreed to, requires ISPs to give customers an ‘an accurate estimate of the maximum speed that their line can support’ and explain any other factors that could hinder performance.”
“Sadly this does not stop some big ISPs from packing too many users onto already heavily congested broadband 'pipes' in an effort to save money. This, combined with the usual peak time rush of Internet access as people go online after a hard day at work, can cause many to have an underwhelming experience. Meanwhile many others simply live too far from their local telephone exchange to receive the speed they paid for," Jackson concluded.
The same study also asked consumers to pick which broadband speed most closely matched the package they currently subscribe to. This revealed that 8Mbps broadband packages are still the most popular choice, garnering a colossal 52.7% of the vote. This was followed by 1 to 2Mbps services on a comparatively tiny 13.1%.
Trailing those are 10Mbps services with 8% of the vote, 24Mbps with 7.3%, 20Mbps with 7.1%, 16Mbps with 6.5%, 50Mbps+ with 3.1% and finally the old style 512Kbps (0.5Mbps) package proved to be the least popular broadband service speed with just 1.9% still using it. Faster services are likely to become increasingly common as ISPs continue rolling out newer up to 24Mbps ADSL2+ based products during the year. Not to mention Virgin Media’s nearly complete rollout of 50Mbps products to half the country.