Wokingham, United Kingdom, June 24, 2009 --(PR.com
)-- Mobile printing has just become more compact and affordable with the launch of the new Zebra® EM 220 from leading global thermal bar-code-printer manufacturer, Zebra Technologies.
Deemed the printer that “fits all pockets”, the EM 220 is the smallest mobile printer from Zebra Technologies to date, as well as being one of the most affordable on the market today; a unique selling point which has been cleverly optimised and promoted in the strategic campaign created by Volume.
Zebra, which has a wide printer portfolio from high-end performance printers to a range of mobile printers, turned to its trusted and long-standing partner, Volume, to help launch the latest addition to its mobile-printer range into the entry-level market within EMEA.
Amongst the many benefits this printer brings for its end-users, “printing on the move” was the main focus of the campaign aimed across key verticals including law enforcement, event administration and transportation ticketing.
The campaign was executed at the end of April and Vee, the Combined Media Factory (part of Volume Group), was engaged to do what it does best: respond with agility, flexibility and support across all media, producing product brochures, datasheets, direct mail pieces, an email marketing campaign, web content, trade advertising, a CD and co-branded tools.
George Boyter, Creative Director at Volume, comments:
“I was amazed to see how important pocket-size was to some of these industries. These guys need to be prepared and always in contact. It seems trivial, but the EM 220’s size transforms the way they work. So that’s what we focused on for the end-user messaging.”
With new product launches central to the partnership Volume undertakes with Zebra, there’s no room for complacency.
Hayley Marnes, Senior Account Director at Volume, comments:
“Everyone is feeling the pinch at the moment, and as an ongoing partner to the Zebra marketing team, we always make sure that we don’t let budget constraints interfere or affect our creative execution.
“At Volume, we like to challenge creative thinking and compete against our own benchmarks. This ensures that when we approach a campaign, whether it be for a new client, or a long-standing partner such as Zebra, the output is always fresh, on-brief and on-brand.”
About Volume Group Limited
Volume Group Limited provides global business brands with big ideas and bespoke enterprise-scale solutions through its five divisions.
By fusing several core competencies together, Volume Group enables clients to run innovative and forward-thinking integrated marketing campaigns, gaining better customer insight and real ROI.
Volume Group is a blend of creativity, strategic experience and consulting, unrivalled marketing technology, data intelligence and knowledge management.
We believe we’re different because of the breadth of our in-house capabilities and distinct areas of specialities through our divisions:
Volume – creative digital applications
Volume Technologies – bespoke marketing technology applications
eVolvme – knowledge-management solutions
GlobalDM – international data expertise
Vee, Combined Media Factory – print, production, online and mobile media
Volume the agency is now the third-fastest-growing marketing agency and ranked ninth in the B2B Marketing Magazine 2008 Agency Survey. Volume was most recently named 13th in the Top 100 Marketing Agencies outside London, by The Drum, and sits 53rd in Design Week’s 2009 Top 100 Consultancy Survey.
About Zebra Technologies
Zebra Technologies Corporation (NASDAQ: ZBRA) delivers innovative and reliable on-demand printing solutions for business improvement and security applications in 100 countries around the world. More than 90 per cent of Fortune 500 companies use Zebra-brand printers. A broad range of applications benefit from Zebra-brand thermal bar code, “smart” label and receipt printers, and plastic card printers, resulting in enhanced security, increased productivity, improved quality, lower costs and better customer service.
The company has sold more than six million printers, including RFID and wireless mobile solutions, as well as ZebraDesigner™ software, ZebraLink™ connectivity solutions, genuine Zebra printing supplies and ZebraCare™ services. Information about Zebra speciality printing solutions is at http://www.zebra.com
Zebra Technologies Europe Ltd, headquartered in the United Kingdom, provides product and speciality label sales and support across EMEA.
For more information, photography or comment, please contact:
PR & Social Media Executive, Volume Group Ltd
phone: 0118 936 2045