Carlsbad, CA, June 26, 2009 --(PR.com
)-- Process Peak, the premier resource for world-class franchise development solutions, has acquired Kim Ellis as Vice President of Corporate Development. In addition to building industry alliances and product sales, Ellis is responsible for integrating a strategic lead generation program into the current product platform.
The new Process Peak product - SmartDemand™ - is a comprehensive lead generation program that is based on a two-phase process. Ellis has integrated the program into the current sales platform and calls the combined product Pipeline Catalyst Premier™.
Recognized for her extensive experience in franchise sales and lead generation, Ellis has served in a variety of executive roles since the early 1990s. Most notably, Ellis contributed to the launch of FranChoice in 2000 and developed one of the largest franchise lead generation programs in the industry. In 2003, Capistar, which also owns FranChoice, purchased Bison.com and Ellis served as its president until June 2008.
“During my career, I’ve been responsible for generating leads from the franchisor position and from the supplier position.” Ellis says. “That makes my experience unique. I know where the franchisor is coming from and what is important to them. But, given my experience with FranChoice, and Bison.com I have come to understand the strategy involved in delivering quality prospects. I try to combine my perspectives to deliver exceptional value to Process Peak clients.”
Ellis also notes that she and long-time friend, Mark Franklin reconnected at the most recent IFA Convention in San Diego. She experienced a demonstration of the Pipeline Catalyst in April and immediately recognized the value of the product and its potential impact on the industry.
“Almost every new client Process Peak has brought on has inquired as to whether we had a lead generation and monitoring program,” said Mark Franklin. “With the addition of Kim and the SmartDemand program we not only redefine a franchisor’s awarding process, we actually bring them more qualified candidates as well. Our clients are extremely excited.”
Ellis is a frequent speaker at industry events and has been cited as an expert on franchising in a variety of publications, including Wall Street Journal, USA Today, Franchise Times, and Franchising World. She has served as a member of the International Franchise Association (IFA) Supplier Board of Advisors and the Chairperson for the IFA Women’s Franchise Board. In 2002, she led a task force to form the Women’s Franchise Network (WFN) and established 17 chapters nationwide. She also serves as an advisory board member of WomenVenture, a national non-profit that assist women in securing their own economic success and prosperity.
Kim’s unparalleled industry insight and range of knowledge combined with Process Peak’s innovative and paramount services will bring movement to the industry and a new element of success for franchisors.
About Process Peak
Process peak is the only company delivering an interactive software platform exclusively developed for the franchise awarding process. Our flagship service, Pipeline Catalyst, is a state-of-the-art online persuasion tool designed to facilitate decision-making through a blueprinted workflow. Combining easy-to-use pipeline management functionality with built in collaboration tools makes for a more efficient and manageable discovery process. The entire experience is monitored, recorded and analyzed delivering the industries first predictable awarding cycle.
We live up to the utmost standards of best practices as it relates to sales and marketing to enable Franchisors to award more franchises, in less time and at a lower cost of acquisition.